Associate - Brand Partnerships

Requirements

You should apply if you have

• Relationship Building - Act as the main point of contact, fostering open communication and collaboration to drive successful partnerships.
• Data-Driven Mindset - Ability to analyze market trends, sales data, and consumer insights to drive category expansion and performance.
• Negotiation Skills - Vendor or supplier negotiations to enhance category profitability and competitive positioning.
• Strong Communication and Leadership - Ability to influence and lead discussions with internal and external partners to align business objectives.
• Management - Proven ability to collaborate with cross-functional teams, including marketing, supply chain, and product teams, to achieve category objectives.

You should not apply if you have

• Prefer to work in silo as an individual contributor
• Prefer working in a highly structured environment - Category growth often requires a proactive and entrepreneurial mindset to navigate challenges and drive results.

Skills

• Market research & trend analysis
• Data-driven decision-making
• Competitive benchmarking
• Growth strategy development
• Pricing & promotion strategies
• Cross-functional collaboration (marketing, sales, operations, finance)

Responsibilities

• Strategic Partner Identification: Conduct market research to identify potential brand partners that align with our brand values, target audience, and business objectives. Evaluate and prioritize partnerships based on strategic fit and potential for mutual growth.
• Negotiation and Onboarding: Lead negotiations with potential partners, ensuring favorable terms, mutually beneficial agreements, and a clear understanding of deliverables. Develop comprehensive contracts outlining expectations, exclusivities, and promotional commitments.
• Relationship Building: Cultivate and maintain strong relationships with current and prospective brand partners. Act as the main point of contact, fostering open communication and collaboration to drive successful partnerships.
• Collaborative Marketing Initiatives: Collaborate with internal marketing teams to create and execute joint marketing campaigns, co-branded promotions, and other initiatives. Leverage partner resources and assets to enhance our marketing efforts.
• Product Collaboration and Exclusives: Work closely with product teams to explore opportunities for exclusive product collaborations or limited-edition releases. Ensure that new offerings align with market trends and resonate with our customer base.
• Performance Analysis and Optimization: Track and analyze the performance of brand partnerships, utilizing key performance indicators (KPIs) to measure success. Identify areas for improvement and optimization, adjusting strategies as needed to maximize results.
• Cross-Functional Collaboration: Collaborate with cross-functional teams, including marketing, sales, and product development, to ensure seamless integration of brand partnerships into overall business strategies.
• Merchandising: Plan and execute merchandising strategies to enhance product visibility and sales. Monitor conversions and drops on the various pages and optimize.

Work Experience


Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.