Associate Brand Manager

Associate Brand Manager - Sugar Free

Location: Ahmedabad

Role Purpose

The role serves the purpose of managing & improving the performance of the assigned brands by

• Planning & driving execution of annual & interim projects for the brand
• Complete Business Responsibility for a category of the brand
• Lead Marketing & NPD activities including customer engagement programs and identify product opportunities for the brand.

Key Accountabilities/ Responsibilities

Financial

• Develop and execute a strategic roadmap for the brand over the short term (1-2 years), ensuring alignment with overall business objectives.
• Identify and build business cases for new growth opportunities, ensuring financial viability and alignment with key stakeholders.
• Drive the financial performance of ongoing projects, including new product development (NPD), launches, and repositioning efforts.

Customer

• Collaborate with the Consumer & Market Insights (CMI) Team and external agencies to discover evolving consumer needs and insights.
• Leverage insights to identify opportunities in a consumer segment, geography, or the channel (s) , ensuring the brand meets changing consumer demands.
• Drive on-ground execution in collaboration with the Sales function, ensuring that brand initiatives resonate with customers and track success metrics.

People

• Lead cross-functional teams, including R&D, in the development and customization of new products
• Contribute to the planning and execution of brand initiatives, ensuring clear communication and alignment among team members.
• Foster a collaborative environment, encouraging innovation and the adoption of industry best practices within the team.

process

• Streamline and improve internal processes and routines, drawing from industry best practices and advancements in consumer marketing.
• Ensure that all brand activities, from NPD to market execution, adhere to efficient processes, enhancing overall productivity and effectiveness.
• Continuously monitor and refine brand processes to adapt to market changes and internal needs.

Key Deliverables

• % Achievement on Target - Top Line, Bottom Line
• Timely delivery of NPD Projects
• NPD Pipeline / Stage Gate Milestones
• Brand Health Indicators
• Marketing Execution related KPI (SLA Adherence, Effectiveness of Spend)

Key Interactions

Internal

Sales, Planning

• On alignment of monthly / quarterly / annual plans for the brand, channel
• Time to time driving of back-end actions basis business plan
• Coordination for planned production / changes / additional business ask & its timely delivery
• Approvals & payments to direct vendors

Manufacturing

Logistics

Finance

External

Channel Partners

Creative / Ad agencies, Media Agency

Relationship Management

Coordination / Influence / Negotiation

Key Dimensions

Financial Dimensions

· Brand Size

Team

· Direct Reports: NA

Others

· Brand P&L

Role Requirements:

Educational Qualifications

PG Degree in General / Marketing Management

Experience (Type & Nature)

• 2-3 years of experience in FMCG companies

Skills & Technical Competencies

• Knowledge & understanding of relevant business indicators, category & industry
• Understanding of Marketing Communication basics
• Stakeholder Management
• Effective Communication
• Analytical ability, Logical thinking

Essential Skills/Competencies

Zydus Neev BehaSvioural Competency Framework