Associate Brand Manager

The Brand Manager, Social Media & Content, will be responsible for DrinkPrime's brand presence
across social media, content strategy, and campaign management. This role requires a deep
creative and content understanding to ensure DrinkPrime's communication remains engaging,
impactful, and aligned with our key value propositions. This role requires experience in developing
brand narratives, launching digital campaigns, and collaborating with content creators and designers
to amplify DrinkPrime's presence.Roles & Responsibilities:
● Develop and execute social media strategies across platforms (Instagram, Facebook, LinkedIn, X,
YouTube) to enhance brand visibility and engagement.
● Plan and manage brand campaigns, product launches, and city expansions: from ideation to
execution: while ensuring alignment with business objectives.
● Work closely with designers, video creators, and agencies to craft compelling content that
resonates with our audience.
● Own content strategy and brand storytelling, ensuring messaging is consistent with DrinkPrime's
tone, values, and key differentiators.
● Monitor and analyze campaign performance using social media insights, analytics tools, and
industry benchmarks to optimize future efforts.
● Collaborate cross-functionally with Performance Marketing, Product, and Tech teams to align
branding efforts with growth initiatives.
● Stay updated on trends, audience behavior, and digital innovations to keep DrinkPrime at the
forefront of content marketing

Requirements

3+ years of experience in Brand Management, Social Media, or Content Marketing.
● Strong creative and content sensibility, with the ability to conceptualize engaging brand
campaigns.
● Proven track record of managing successful digital campaigns and social media growth.
● Experience in agency coordination, influencer marketing, or community building is a plus.
● Excellent project management skills with the ability to juggle multiple campaigns simultaneously.
● MBA in Marketing or relevant field preferred