Associate Brand Manager / Manager

Job Description: Associate Brand Manager / Manager

Experience : 3-8 years

Department: Brand Marketing

Role overview

Drive brand planning, consumer insights and integrated campaign execution across Simple Energy, with additional ownership of Simple Wave family scooter. Work closely with the Senior Marketing Strategist and the Media Manager and internal and external partners to build brand awareness, consideration and consistent consumer experiences.

Core responsibilities across Simple Energy

• Help build quarterly and monthly brand plans aligned with the overall marketing strategy.
• Develop campaign briefs, consumer propositions and creative concepts for Simple Energy.
• Plan consumer research, analyse findings and translate insights into communication and experience recommendations.
• Track competitors, category developments, consumer behaviour and relevant cultural trends.
• Develop brand messaging and maintain consistency across consumer touchpoints.
• Coordinate product launches with product, sales, retail, digital, social and PR teams.
• Review copy, scripts, designs and campaign assets for brand fit, clarity and accuracy.
• Develop and work with the BTL/experiences teams to execute activations, experiential initiatives and community programmes.
• Manage approved partnerships and collaborations, including rights, content and deliverables.
• Develop retail communication, product information, campaign toolkits and sales support material whenever required.
• Manage day-to-day agency and vendor relationships, briefs, feedback and delivery quality.
• Manage approved campaign budgets, quotations and commercial coordination with procurement and finance.
• Analyse campaign performance, prepare reports and recommend improvements.

Product ownership

• Own product marketing plans and communication for Simple Wave, aligned with the overall brand strategy.
• Understand family scooter buyers, household decision-makers, everyday needs and purchase barriers.
• Develop product campaigns and launch plans that strengthen the All-rounder positioning.
• Create product stories and demonstrations around everyday utility, storage, comfort and range.
• Develop family-focused community initiatives, cultural partnerships and relevant brand experiences.
• Build product-specific retail toolkits and track brand health, campaign response and consumer feedback.

Qualifications and skills

• Graduate qualification in marketing, business, communications or a related discipline; an MBA or equivalent marketing qualification is preferred.
• Relevant experience in brand marketing, consumer insights, campaign development and marketing execution.
• Ability to translate consumer insights into clear briefs, compelling communication and practical marketing plans.
• Experience working with creative agencies, production partners and cross-functional teams.
• Strong writing, presentation, project management and stakeholder coordination skills.
• Comfort with campaign budgets, research findings and performance reporting.

Success measures

• Campaigns and launches delivered on time, within approved budgets and to agreed quality standards.
• Clear and consistent brand and product communication across touchpoints.
• Actionable consumer insights reflected in campaigns and product storytelling.
• Effective partnerships, community programmes and retail communication.
• Progress against agreed brand awareness, consideration and campaign objectives.