Associate Brand Manager/ Category Manager-Vitamin,Mineral & Supplement

About Tata 1mg
Tata 1mg is a trusted health partner for end consumers and large institutions. Our mission is to make healthcare understandable, accessible, and affordable for all Indians.Over the past three years, we have worked towards building a healthcare platform that guides customers to the right and affordable care. Today, Tata 1mg is present across 1,000+ cities, and we are just getting started.Tata 1mg is one of the leading consumer health platforms, with offerings across ePharmacy, eDiagnostics, e-Consult, and offline stores. In 2022, Tata 1mg delivered:

• 15M+ ePharmacy orders
• 2M+ eDiagnostics orders
• 1M+ organic users per day
• A strong team of 6,400+ employees

Our people are our strongest asset, enabling us to consistently deliver on our mission.

Brief About the Team
The Consumer Products team is a Centre of Excellence within the Category Management vertical at Tata 1mg.The team works closely with the organisation-wide leadership, business, product, growth, and category teams to identify and execute opportunities to launch private-label products under the Tata 1mg brand.The team is responsible for:

• Identifying potential private-label product opportunities.
• Developing an in-depth understanding of products and consumer needs.
• Working closely with vendor partners to develop high-quality products.
• Owning the complete product lifecycle, from conceptualisation to sales across channels.
• Identifying opportunities across multiple business verticals, including:
• ePharmacy
• Institutional Business
• eDiagnostics
• Retail
• Category strategy
• Product roadmap
• Market sizing
• Competitive intelligence
• Pricing
• Product positioning
• Performance marketing inputs

The ideal candidate will be passionate about consumer health and wellness, have a strong data-led approach to decision-making, and be excited about building consumer-loved products.

Key Responsibilities:

Category Ownership & Strategy- Own and drive the complete P&L for the VMS category- Build long-term category roadmap based on consumer trends, whitespace analysis, and market shifts- Define GTM strategy, MRP/SP pricing matrix, and positioning for each launch

New Product Development (NPD)- Identify high-potential products backed by data, consumer insights, and scientific trends- Collaborate with R&D, Regulatory, and Sourcing teams to develop and commercialize new SKUs- Benchmark formulations, formats (tablets, gummies, powders, etc.), and delivery systems with global peers

Market Research & Consumer Insights- Conduct deep-dive market mapping: size, segments, price bands, consumer personas- Leverage internal data, third-party reports, Amazon/Baby Chakra/Flipkart analytics, and survey tools- Run consumer feedback loops pre- and post-launch to fine-tune offerings

Competitor & Pricing Benchmarking- Map direct and indirect competitors (Carbamide Forte, Himalaya, Wellbeing, GNC, Tata 1mg, etc.)- Continuously track pricing, discounting, content, ratings/reviews, and formulation USP- Identify gaps in portfolio vs. leading brands

Performance Analysis & Growth- Monitor category sales, contribution margins, and velocity across online & offline channels- Liaison with Growth & Marketing teams to plan performance campaigns, ROAS benchmarking, and SKU-wise contribution- Optimize product mix to maximize revenue and consumer lifetime value (LTV)

Cross-Functional Collaboration- Work closely with R&D, Operations, Quality, Legal/Regulatory, Brand & Creative, and Digital Marketing- Ensure alignment on timelines, documentation, and commercial readiness for launches

Qualifications:-

MBA (preferred) or Graduate with 3-7 years of experience in D2C Brands, Nutraceuticals, Consumer Health, or E-commerce category roles- Experience with VMS or related wellness/nutrition categories is highly desirable- Strong commercial acumen and analytical skills

Skills & Competencies:- Strategic Thinking & Category Visioning- Product Lifecycle Management (from concept to shelf)- Data Analysis, Excel Modelling, Pricing Tools- Deep understanding of consumer behavior and wellness trends- Excellent communication and stakeholder management- Execution-oriented mindset with ability to multitask