Associate (A1)

Job Summary

Graphic Designer

Experience: 3-5 Years

Department: Brand Marketing

Employment Type: Full-Time

Location: Mumbai

About the Role

We are looking for a Graphic Designer who can create engaging, high-quality visual communication across social media, performance marketing, engagement campaigns, and business deliverables.

The ideal candidate should combine strong design fundamentals with an understanding of audience behaviour, marketing objectives, platform-specific creative requirements, and AI-powered creative workflows.

Key Responsibilities

Social Media Engagement

• Create engaging creatives for social platforms.
• Design static posts, carousels, stories, reels covers, and other social-first formats.
• Develop creative concepts that drive engagement, shares, saves, comments, and brand awareness.
• Translate content and campaign ideas into visually compelling creatives.
• Adapt designs based on platform, audience, and content objective.

Performance Marketing

• Design creatives for acquisition, conversion, retargeting, and performance campaigns.
• Develop multiple creative variations for testing different hooks, messaging, layouts, and visual directions.
• Design creatives across different formats and dimensions for digital advertising platforms.

Campaigns Brand

• Develop visual concepts and design systems for brand campaigns, product campaigns, seasonal campaigns, and marketing initiatives.
• Create campaign master creatives and adapt them across multiple platforms and formats.
• Maintain consistency in brand identity, typography, layouts, imagery, and visual language.
• Contribute ideas during creative brainstorming and campaign conceptualisation.

Business Deliverables

• Create professional visual assets for presentations, reports, internal communication, events, webinars, partnerships, sales, and business requirements.
• Design marketing collaterals, banners, standees, event creatives, emailers, and other business communication assets.
• Handle multiple design requirements simultaneously while maintaining quality and deadlines.

Skills Requirements

• 3-5 years of professional experience as a Graphic Designer.
• Strong portfolio showcasing social media, performance marketing, campaigns, and brand communication.
• Strong understanding of visual hierarchy, typography, composition, colour, layouts, and storytelling.
• Proficiency in Adobe Photoshop, Illustrator, and After Effects.
• Working knowledge of Figma and other relevant design tools.
• Mandatory hands-on experience with AI-powered creative and design tools for ideation, image generation, creative exploration, editing, and workflow enhancement.
• Ability to effectively integrate AI tools into the design process while maintaining originality, quality, and brand consistency.
• Understanding of social media trends and platform-specific creative formats.
• Ability to create designs that are both visually engaging and business-oriented.
• Ability to work on multiple projects and deliver within tight timelines.
• Strong attention to detail and ability to maintain brand consistency.
• Good communication and collaboration skills.

Good to Have

• Experience in fintech, BFSI, digital marketing, advertising, or startup environments.
• Knowledge of motion graphics and basic animation.
• Understanding of performance marketing metrics and creative testing.
• Experience creating creatives for Meta, Google, LinkedIn, and other digital advertising platforms.

What We're Looking For

We're looking for a designer who can think beyond aesthetics - someone who understands the objective behind a creative and can turn a brief into communication that is attention-grabbing, relevant, on-brand, and effective.

The right candidate should be comfortable working across social media content, performance campaigns, brand campaigns, engagement-led creatives, and day-to-day business deliverables, while using AI tools as an integral part of their creative workflow.

Required Skills

• Integrated Vision
• Teamwork
• Ownership Accountability
• Time Management
• digital literacy and productivity skills
• empathy
• Digital literacy
• Problem Solving
• Collaboration
• Dependability
• Brand Management

Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.