Assitant Manager - Branding & Social Media with BLK-Max Hospital

Role & responsibilities

• Research for/to formulate and align the Brand communication and Media Strategy with the Organizations annual plan and leadership vision
• Healthcare relevant audience identification
• Platforms and Media identification basis above
• Conceptualize and execute media plans for various Healthcare initiatives by MHC on social and online media
• Create high-quality original written and visual content for social media campaigns
• Content strategy for Click Bait content to make social media and Online Publishers a major contributor to www.maxhealthcare.in
• Build organic and paid social media presence and following
• Monitoring company brand parameters and building brand awareness on social media
• Conceptualize events such as Support Groups, Workshops dialogues and discussions with important stakeholders on relevant topics.
• Running company social media advertising campaigns
• A/B testing for campaign evaluation
• Analyzing Campaign performance data and responding with real time inputs for the agency
• Engaging influencers with FB Live sessions, 1 Minute Video Story Snippets, Customer testimonials, Twitter trending Hashtag Campaigns

Preferred candidate profile

Any Graduate and Post Graduate with 4+ years of experience in Social Media Marketing and Branding with any Reputed Hospital