Assistant Vice President - Social Activation and Community Engagement

Objective of Role

• Lead GIFT Citys social activation vertical and build a vibrant, inclusive community through year-round sports, cultural, recreational and social activities. The role will connect employees across organisations, residents and their families, strengthening community belonging and making GIFT City an engaging place to work, live and spend leisure time.
• AVP will own the activation strategy, programme calendar, budgets, partnerships and delivery, supported by specialist consultants, event agencies and facility operators.

Position type -on contract for a period of 3 years from the date of joining, extendable based on organization needs and candidates performance.

Pay Band

• Commensurate with qualifications and experience (in the pay-scale of Rs.1,31,100-2,16,600 for AVP level)

Qualifications

• Bachelor’s degree from a recognized institution; a postgraduate qualification in management, sports management, event management, hospitality or a related discipline is desirable.

Experience

• Minimum 12 years of relevant experience, including at least 5 years leading programmes, teams, budgets and external agencies.
• Demonstrated experience in community activation, sports and cultural programming, destination management, integrated township engagement, or large-scale employee and resident programmes.
• Proven ability to deliver recurring programmes as well as major events involving multiple stakeholders.
• Experience in sponsorship development, commercial negotiations and agency management.
• Familiarity with public-sector procurement and governance processes will be an advantage.

Role Descriptions

Strategy and annual programming

• Develop and implement a comprehensive social activation strategy for GIFT City, with an annual calendar and quarterly delivery plans.
• Create a balanced programme of regular weekly activities, monthly events and signature annual festivals and competitions.
• Design programmes for working professionals, residents, families, children and diverse interest groups, including accessible options for beginners.
• Use participant feedback and community research to continually improve the programme.

Sports and active living

• Establish year-round sports programming, including inter-company leagues, tournaments, coaching camps, recreational sports and family sports days.
• Develop running, cycling, fitness and wellness communities, with recurring activities that encourage sustained participation.
• Engage employers to form teams and nominate sports champions, using sport to build connections across organisations.
• Direct and monitor sports consultants, coaches and delivery partners; coordinate venue access and scheduling with facility operators.

Cultural recreational and social activities

• Curate music, performing arts, festivals, exhibitions, film screenings, literary activities, food experiences and family programmes.
• Establish interest-based clubs and communities around arts, reading, photography, hobbies and other shared interests.
• Activate suitable public spaces, plazas and venues through evening and weekend programmes.
• Develop distinctive flagship events that strengthen GIFT City’s identity and generate repeat participation

Community and employer engagement

• Build an active network of participating companies, resident groups, educational institutions, hospitality establishments and community volunteers.
• Establish a structured forum of employer and resident representatives to guide programming and mobilise participation.
• Work with companies’ HR and administration teams to integrate GIFT City activities into employee engagement calendars.
• Create opportunities for volunteering, community service and interaction among employees, residents and families.

Partnerships and commercial development

• Develop partnerships with sports bodies, cultural organisations, artists, brands, institutions and programme organisers.
• Secure sponsorships, in-kind support and co-funded programmes in accordance with organisational policies.
• Develop appropriate participation fees, ticketing and partnership models while maintaining affordable and inclusive access.
• Build a reliable network of delivery partners and negotiate clear service standards and commercial terms.

Programme execution and agency management

• Lead end-to-end delivery, including concept development, budgeting, procurement inputs, scheduling, logistics and on-ground execution.
• Prepare scopes of work and performance requirements for consultants, event agencies and other service providers.
• Coordinate with infrastructure, facilities, security, marketing and relevant authorities for smooth delivery.
• Ensure appropriate permissions, safety arrangements, medical support, accessibility, child safeguarding and contingency plans.
• Monitor partner performance, expenditure and contractual deliverables; conduct post-event reviews and close corrective actions.

Communications and participation

• Work with the marketing and branding team to maintain a clear, accessible events calendar and promote participation.
• Establish simple registration, feedback and community communication mechanisms.
• Build a network of community ambassadors and volunteers.
• Convert event attendance into sustained membership of clubs, leagues and recurring programmes.

Leadership and performance management

• Build and lead a lean internal team supported by specialist partners.
• Own the vertical’s annual budget, delivery dashboard and management reporting.
• Track participation, repeat engagement, audience diversity, satisfaction, venue utilisation and programme costs.
• Present quarterly reviews with outcomes, delivery gaps and corrective actions.

Skills Required

• Strong programme leadership and hands-on execution.
• Ability to build relationships across companies, communities and institutions.
• Commercial judgement and financial discipline.
• Creative programming grounded in audience needs.
• Strong communication, negotiation and team management.
• Ability to manage concurrent activities and work during evenings and weekends as programme requirements demand.

Key performance indicators

• Delivery of the approved annual calendar within agreed timelines and budgets.
• Growth in unique participants, repeat participation and participating organisations.
• Sustained activity levels in sports leagues, clubs and community groups.
• Balanced participation across employees, residents, families and age groups.
• Participant satisfaction and closure of feedback.
• Sponsorship and partnership contributions against approved targets.
• Increased use of designated venues and public spaces for community activities.
• Compliance with safety, procurement and event delivery requirements.

First 90 days deliverables

• Community needs assessment and stakeholder engagement plan.
• Approved annual activation calendar, budget and performance targets.
• Established employer and resident engagement network.
• Launch of an initial set of recurring sports, cultural and family programmes.
• Delivery partner plan and a monthly performance dashboard.

Candidates applying should be able to join within a month of receiving the offer letter.

Location: GIFT City, Gandhinagar

Please visit the Career section of the Company’s official website to apply for this position. Please note that the applications submitted through the Company’s website will only be considered.

Please submit the application by 27th October 2026.