Assistant Vice President Marketing

About Krisala Developers

Krisala Developers is one of Pune's fastest-growing real estate developers, known for delivering thoughtfully designed residential, commercial, township and plotted developments. Built on a foundation of quality, innovation, customer-centricity, and timely delivery, Krisala is rapidly expanding across Pune and Maharashtra with a vision to redefine urban living through landmark projects.

Join Us in Building the Future of Real Estate

At Krisala Developers, we foster a culture of ownership, collaboration, and continuous growth, empowering our people to create meaningful impact while building rewarding careers.

Job Title – Assistant Vice President – Marketing

Location – Nagpur

Job Description:

We are looking for an experienced and result-oriented Assistant Vice President -Marketing to lead the marketing function for our upcoming projects. The role will be responsible for project positioning, brand strategy, demand generation, digital marketing, ATL/BTL, launch campaigns, lead generation and marketing ROI. The ideal candidate should combine strong real estate marketing expertise with a sharp understanding of sales and customer acquisition.

Roles & Responsibilities:

• Develop and execute the overall marketing strategy for the plotted development project.
• Develop and execute 360° marketing strategies across digital, ATL, BTL, OOH, events, activations, PR, social media, and other relevant channels to drive brand visibility, qualified lead generation, and project sales.
• Drive project positioning, pre-launch, launch and post-launch marketing campaigns
• Generate qualified leads and work closely with Sales to improve site visits and conversions
• Manage marketing budgets, agencies, media planning and campaign ROI
• Develop customer-centric communication highlighting location, investment potential, connectivity and project USPs
• Track market trends, competitor activity, customer insights and campaign performance
• Drive channel-partner marketing initiatives, broker meets and project activation programs
• Lead and manage internal marketing teams and external creative, media and digital agencies
• Establish and monitor key marketing metrics including CPL, CPQL, site visits, conversions and cost per booking

Must-Have Skills:

• Strong experience in Real Estate Project Marketing and Launches
• Proven expertise in 360° marketing, digital/performance marketing, lead generation, and integrated campaign management
• Strong understanding of ATL, BTL, OOH, events and ground activations
• Experience managing marketing budgets and agencies
• Strong understanding of marketing-to-sales funnel and ROI-driven marketing
• Excellent market intelligence, communication and stakeholder management skills
• Strong leadership and team-management capabilities

Preferred Skills:

• Experience in plotted development, township or large-scale residential projects
• Prior experience in the Nagpur real estate market
• Experience handling project launches and high-volume lead-generation campaigns
• Strong understanding of customer acquisition and sales conversion
• Experience working closely with senior sales leadership

Educational Background:

• MBA/PGDM in Marketing preferred
• Graduate/Postgraduate in Marketing, Business Administration, Mass Communication or a related discipline from an AICTE-approved and/or UGC-recognized institution

Why Join Krisala Developers

• Opportunity to work with one of Pune's fastest-growing real estate developers
• Collaborative and growth-oriented work culture
• Group Health Insurance Coverage
• Group Term Life Insurance
• Personal Accident Insurance Coverage
• Provident Fund & Statutory Benefits
• Leadership exposure and career advancement opportunities
• Opportunity to contribute to landmark residential, commercial and township developments

Interested

If you're looking to be part of a growth-driven organization that values innovation, ownership, and excellence, we'd love to hear from you.