Assistant Vice President - Marketing - Real Estate
WEN · Pune · onsite · Posted 37d ago
About a minute. You'll make an account on the way through.
About this role
Role Overview:
We are seeking an experienced and strategic Assistant Vice President - Marketing to lead the overall marketing function for a diversified real estate portfolio, including residential, commercial, township, and plotted developments. The role will focus on brand building, project positioning, launches, and 360 degree marketing execution - driving demand generation and strengthening market presence.
Key Responsibilities:
Marketing Strategy: Develop and execute integrated marketing strategies across multiple real estate projects.
360 Degree Campaigns: Lead ATL, BTL, OOH, PR, events, activations, and digital/performance marketing initiatives.
Brand Positioning: Drive brand communication, consistency, and visibility across all customer touchpoints.
Project Launches: Plan and execute launch events, pre-launch campaigns, inventory releases, and promotional activities.
Agency Coordination: Manage creative, media, PR, and digital agencies for collaterals, campaigns, and project communication.
Event Management: Organize project launches, CP meets, possession ceremonies, exhibitions, and customer engagement events.
Digital Marketing: Oversee SEO, SEM, Google Ads, Meta campaigns, remarketing, and performance marketing platforms.
Market Intelligence: Track trends, customer insights, and competitor movements to refine positioning and strategy.
Budget Management: Own marketing budgets, optimize spends, and monitor ROI metrics (CPL, CPQL, cost per booking).
Team Leadership: Build and lead a high-performing marketing team with clear KPIs and review mechanisms.
Candidate Requirements:
- MBA/PGDM in Marketing preferred; Graduate/Postgraduate in Marketing, Mass Communication, or Business Administration.
- 20+ years of experience in real estate marketing with proven expertise in project launches, brand building, and integrated campaigns.
- Strong knowledge of Pune real estate markets and customer segments.
- Experience managing large marketing budgets and multiple external agencies.
- Excellent leadership, communication, and stakeholder management skills.
Key Skills:
- Real Estate Marketing & Project Positioning
- 360 Degree Marketing Campaigns (ATL/BTL/OOH/PR/Digital)
- Event & Activation Management
- Agency Coordination & Vendor Management
- Digital & Performance Marketing (SEO/SEM/Google/Meta)
- Brand Strategy & Communication
- Market Intelligence & Customer Insights
- Budget & ROI Management
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