Assistant Vice President - Marketing & Corporate Communications - FinTech/EdTech/BFSI

Role Overview:

Looking for a dynamic and entrepreneurial Assistant Vice President - Marketing & Corporate Communications to lead the next phase of growth for our organisation. The ideal candidate will combine strategic brand thinking with strong execution capability across digital, performance marketing, content, and corporate communications.

This role will be responsible for building a differentiated brand, driving scalable customer acquisition, strengthening market presence, and enabling business growth through integrated marketing initiatives.

Key Responsibilities:

- Develop and execute an integrated marketing strategy aligned with business growth objectives

- Drive digital marketing and performance marketing initiatives across paid media, SEO, social media, CRM, funnels, and conversion optimisation

- Own customer acquisition strategy with focus on CAC, ROI, lead quality, and revenue impact

- Build a strong brand identity, positioning, and communication architecture

- Lead content, campaigns, thought leadership, and storytelling initiatives

- Drive corporate communications, and external brand visibility through events etc.

- Partner closely with business, sales, and leadership teams to translate growth priorities into marketing outcomes

- Build scalable marketing processes, analytics, dashboards, and team capabilities

- Identify market trends, consumer insights, and growth opportunities

Ideal Profile:

- 8 - 12 years of experience in marketing, brand, growth, or communications roles

- Experience in a high-growth start-up / scale-up environment preferred

- Proven track record of scaling a brand, building acquisition engines, and delivering measurable business outcomes

- Strong expertise in performance marketing, digital growth, brand building, and communication

- Experience managing agencies, internal teams, budgets, and multi-channel campaigns

- Strong analytical orientation with ability to link marketing metrics to business impact

- Excellent storytelling, communication, and stakeholder management skills

Preferred Background:

- FinTech, EdTech, BFSI, financial services, investment platforms, or consumer internet businesses

- Candidates who have built brands from early/mid-stage and taken them to the next level of growth