Assistant Vice President - Channel Marketing - BFSI

Role Overview:

Will lead the marketing strategy and execution across key distribution channels, including Private Client Group (PCG), Franchisee Network, KCP Branches, and Bank Channel.

The role is responsible for driving channel-specific marketing initiatives, developing impactful communication, enabling business growth through marketing support, and ensuring seamless stakeholder collaboration across internal and external teams.

Key Responsibilities:

Channel Marketing Strategy & Execution:

- Develop and execute integrated marketing plans aligned with business objectives across PCG, Franchisee, KCP Branch, and Bank channels.

- Design channel-specific campaigns, sales enablement initiatives, and customer engagement programs to drive acquisition, activation, and retention.

Communication & Content Management:

- Lead the development of marketing collateral, branch communication, sales kits, presentations, brochures, videos, digital assets, and customer communication.

- Partner with Product, Creative, Digital, and Compliance teams to deliver timely and compliant marketing communication.

Stakeholder Management:

- Act as the primary marketing partner for channel heads and business teams.

- Collaborate with Product, Sales, Digital, Brand, Compliance, Operations, and external agencies to ensure timely execution of initiatives.

Activations & Events:

- Plan and execute channel activations, branch campaigns, investor awareness programs, client engagement initiatives, partner events, and internal sales events.

- Drive innovative on-ground engagement initiatives to enhance customer experience and channel visibility.

Branch Marketing:

- Support branch-led marketing initiatives to improve customer engagement and local market visibility.

Team Leadership:

- Lead and mentor a team of marketing professionals, fostering collaboration and high performance.

Desired Profile:

- MBA in Marketing or equivalent from a reputed institution.

- 8-12 years of experience in Marketing, preferably in BFSI, Wealth Management, Broking, Banking, or Financial Services.

- Strong experience in channel marketing, branch marketing, or sales enablement.