Assistant Trade Marketing Manager

a { text-decoration: none; color: #464feb; } tr th, tr td { border: 1px solid #e6e6e6; } tr th { background-color: #f5f5f5; }

Assistant Trade Marketing Manager - Key Roles & Responsibilities (FMCG)

An Assistant Trade Marketing Manager acts as a bridge between the Sales and Marketing teams to ensure effective execution of brand and promotional activities in the market.

Key Responsibilities

1. Trade Promotion Planning

• Develop and execute trade marketing campaigns.
• Plan consumer offers, retailer schemes, and seasonal promotions.
• Ensure promotions drive sales and market share growth.

2. Sales Support

• Provide sales teams with promotional materials and merchandising tools.
• Coordinate launch activities for new products.
• Support achievement of sales targets through market activation.

3. Channel Management

• Work closely with Modern Trade, General Trade, and E-commerce channels.
• Design channel-specific promotional plans and visibility programs.
• Monitor implementation across stores and regions.

4. Merchandising & Visibility

• Improve in-store visibility through POSM (Point of Sale Materials).
• Ensure proper product placement, display execution, and planogram compliance.
• Coordinate with agencies for branding and retail activation.

5. Market Analysis

• Analyze market trends, competitor activities, and sales data.
• Track promotion effectiveness and ROI.
• Provide recommendations for improving trade initiatives.

6. Budget Management

• Assist in managing trade marketing budgets.
• Monitor spending against approved plans.
• Ensure cost-effective execution of campaigns.

7. Stakeholder Coordination

• Coordinate with Marketing, Sales, Supply Chain, and external agencies.
• Ensure timely availability of promotional materials and products.

KPIs

• Sales growth
• Secondary sales achievement
• Market share growth
• Promotion ROI
• Outlet coverage
• Visibility compliance
• New product launch success

Skills Required

• Trade Marketing & Sales Planning
• FMCG Channel Knowledge
• Data Analysis & Reporting
• Excel & PowerPoint
• Communication & Negotiation Skills
• Project Management
• Retail Execution Management

Typical FMCG Experience Requirement

• 3 to 6 years of experience in Trade Marketing, Sales, Category Management, or Channel Marketing within FMCG companies.Role & responsibilities

Preferred candidate profile