Assistant Store Manager

Key Deliverables (Essential functions & Responsibilities of the Job):

As a Commercial Manager, your main goal is to lead your team, drive sales, and manage the store's overall performance. Your key responsibilities include:

1. Team Leadership:

• Build a Strong Team: Develop a motivated and high-performing team that is committed to achieving goals.
• Lead by Example: Encourage your team and create opportunities to boost sales through positive leadership.
• Manage Performance: Oversee Section Managers and store staff, offering guidance and coaching to improve performance.

2. Sales & Store Operations:

• Drive Sales: Promote sales growth by analyzing trends like footfall, customer conversion rates, and average purchase value (UPT).
• Achieve Sales Targets: Ensure the store meets its sales targets and adjust strategies when needed to stay on track.
• Seasonal Planning: Make sure the store is prepared for seasonal events and has the right staffing levels in place.

3. Store Presentation & Competition:

• Implement Brand Guidelines: Follow and enforce guidelines for visual merchandising (VM) and marketing to maintain the brand image.
• Stay Competitive: Keep an eye on local competitors and take steps to gain an advantage in your market.

4. Customer Experience:

• Connect with Customers: Build strong relationships with customers by understanding their needs and preferences.
• Respond to Feedback: Listen to feedback from both customers and staff, and share valuable insights with relevant departments for improvement.

5. Stock Management & Operations:

• Efficient Stock Management: Ensure smooth and accurate stock processes to keep the store well-organized and prepared.

6. Staff Engagement & Communication:

• Regular Briefings: Keep your team updated with regular meetings, sharing important information and recognizing their achievements.
• Employee Development: Provide timely feedback to help your team improve and conduct performance appraisals to track growth.