Assistant Sales Manager

Job Objective:

To achieve and exceed revenue targets, drive business growth, and maintain a high level of customer satisfaction, while ensuring effective sales strategies, processes, and relationships are in place to position the hotel as a market leader.

Essential Job Tasks:

• Sales Strategy and Planning
• Revenue Growth
• Customer Relationship Management
• Market Intelligence
• Budgeting and Forecasting
• Performance Management
• Collaboration with Other Departments
• Reporting and Analysis
• Client Entertainment and Hospitality
• Contract Negotiation
• Complaint Handling and Resolution
• Sales Technology and Systems
• Competitor Analysis
• Ad-hoc Projects

Areas of Responsibility:

• Revenue Growth: Achieve and exceed monthly, quarterly, and annual sales targets, contributing to the hotel's overall revenue growth and profitability.
• Sales Team Leadership: Lead, motivate, and develop a high-performing sales team, providing guidance, coaching, and support to ensure they have the skills and knowledge to succeed in their roles.
• Sales Strategy and Planning: Develop and implement effective sales strategies, plans, and tactics to identify and capitalize on new business opportunities, and to maintain and grow existing accounts and market visits (sales calls).
• Customer Relationship Management: Build and maintain strong relationships with key clients, including corporate accounts, travel agencies, and individual customers, to increase repeat business and referrals.
• Market Intelligence: Stay up-to-date with industry trends, competitor activity, and market conditions, using this knowledge to inform sales strategies and stay ahead of the competition.
• Budgeting and Forecasting: Assist in the preparation of own/team's budgets and forecasts, and provide inputs on sales strategies and tactics to achieve revenue targets.
• Performance Management: Monitor and analyze performance to ensure targets are achieved to their full potential.
• Collaboration with Other Departments: Work closely with other hotel departments, including marketing, revenue management, and operations, to ensure seamless delivery of services and to identify opportunities for cross-selling and upselling.
• Debtors Management: Extend event credit strictly in accordance with the prescribed policy, and actively reduce and maintain debtor days within the hotel's defined standards.
• Compliance: Ensure strict adherence to TPAM, aligning all sales activities with the specified guidelines, revenue models, and contractual obligations, while maintaining transparency and accountability.

Attributes/ Essentials/ Other Information:

Communication, interpersonal skills, creativity, knowledge of catering industry trends, drive and determination to improve standards and profitability, strong customer service orientation.

Required Qualifications:

A degree in Hospitality Management

Work Experience:

Minimum of 5 - 7 years of experience in Sales department and hospitality industry

Languages Needed in Position:

Proficiency in English.

Behavioural Competencies:

Process Excellence, Result Orientation, Collaborative Engagement, Change Championship, Growth Mindset, Guest Centricity, Personal Effectiveness.