Assistant Sales Manager

Role & responsibilities

• Sales Target Achievement: Primary responsibility for achieving monthly, quarterly, and annual sales volume and revenue targets.
• Distribution & Channel Management: Creating direct distribution to high end shops, develop new distributor and dealer networks, ensure product placement in retail outlets, and optimize primary and secondary sales pipelines.
• Team Leadership & Management: Lead with self-motivation and track self-performance with daily reviews.
• Key Account & B2B Management: Build and maintain strong relationships with key retail accounts, modern trade partners, and institutional buyers.
• Market Expansion & Competitor Intelligence: Identify new market opportunities, monitor competitor activities, pricing strategies, and consumer trends to adapt sales tactics.
• Sales Operations & Receivables: Oversee stock forecasting, order processing, collection schedules, and ensure zero payment defaults from channel partners.
• Trade Schemes & Promotions: Plan and execute trade schemes, retailer loyalty programs, and promotional events in alignment with marketing budgets.

Preferred candidate profile

Bachelors degree in Business, Marketing, or related field (MBA in Sales & Marketing preferred).

4–8 years of proven sales experience in FMCG, FMCD, Organic Foods, Healthy Foods or Retail sectors, with at least 2 years in a team handling role.

Willingness to travel extensively across designated territories anywhere in India (50–60% field travel).