Assistant Sales Manager

Sales & Business Development Key Responsibilities

• Develop and execute sales plans, target-market strategies, and key account development programs to achieve business growth.
• Identify new business opportunities, industries, customers, and geographic markets for the companys products and solutions.
• Build and maintain strong relationships with existing customers, key accounts, consultants, and prospective clients.
• Drive product awareness through customer meetings, product demonstrations, presentations, site visits, and regular follow-ups.
• Manage the complete sales cycle—from lead generation and enquiry handling to quotation, negotiation, order confirmation, delivery coordination, and after-sales support.
• Coordinate with design, production, purchase, service, finance, and logistics teams to ensure smooth execution of customer requirements.
• Understand customer applications and project requirements and recommend appropriate technical and commercial solutions.
• Conduct regular market intelligence and competitor analysis, including pricing, product positioning, market trends, and competitor strategies.
• Prepare and negotiate commercial offers, quotations, payment terms, delivery schedules, and project proposals.
• Track sales opportunities, follow-ups, order status, payments, and customer commitments to ensure timely closure.
• Maintain accurate customer databases, sales pipelines, enquiry records, CRM updates, and MIS/sales reports.
• Develop long-term account strategies to increase repeat business, cross-selling, upselling, and customer retention.
• Handle customer concerns professionally and ensure effective post-sales coordination and customer satisfaction.

Candidate Profile

• Relevant experience in B2B sales, industrial sales, project sales, or business development.
• Proven ability to manage projects, key accounts, and the complete sales process.
• Strong negotiation, business development, and relationship-management skills.
• Good understanding of commercial terms, quotations, costing, payment conditions, and project execution.
• Excellent communication, presentation, interpersonal, and follow-up skills.
• Self-driven, target-oriented, and capable of generating business independently.
• Ability to work effectively under pressure, meet deadlines, and manage multiple projects simultaneously.
• Willingness to travel for customer meetings, site visits, exhibitions, and business development activities.
• Proficiency in CRM, MS Office, sales reporting, and customer data management.Role & responsibilities

Preferred candidate profile