Assistant Professor - Digital Marketing

Position:Assistant Professor - Digital Marketing

Experience & Qualification:

• Minimum 5 years of hands-on experience in Digital Marketing.
• Experience in a digital marketing agency, corporate organisation, EdTech company, or educational institution will be preferred.
• Practical industry experience in Digital Marketing is mandatory.
• Relevant certifications in Google Ads, Google Analytics, Meta, HubSpot, or similar platforms will be an added advantage.

Key Responsibilities:

• Deliver lectures and practical sessions for undergraduate and postgraduate students.
• Develop and update course content in line with industry trends.
• Mentor students on projects, internships, and career development.
• Conduct assessments, evaluations, and academic activities.
• Contribute to curriculum enhancement and industry-academia initiatives.

Key Skills Required:

• Media Planning & Buying
• Influencer Marketing
• Affiliate Marketing
• Email Marketing
• Content Marketing
• Online Reputation & Fraud Management
• Digital Entrepreneurship
• Marketing Analytics & Reporting
• Consumer behaviour.

Understanding of Google Ads, Meta, etc, shall be an added advantage

Desired Competencies:

• Excellent communication and presentation skills.
• Passion for teaching and mentoring students.
• Strong analytical and problem-solving abilities.
• High level of punctuality, discipline, and professionalism.
• Proficiency in Microsoft Excel and PowerPoint.