Assistant Product Sales Manager-BRANCH BANKING-Enterprise Business Solutions - EBS

CMS & POS

Role Assistant Product Sales Manager Location Across India Number of Positions 125 Reporting Relationships Product Sales Manager Position Grade M1/M2

Drive end-to-end sales, onboarding, and portfolio growth for Merchant Acquiring (POS/EDC, Bharat QR, UPI) and Cash Management solutions (Collections, Payments, Escrow-Capital & Non-Capital Market Deals, Digital Integrations) across assigned verticals and mapped branches/relationship teams. The role combines new acquisition, solutioning & integration, and portfolio retention with strong collaboration across internal stakeholders.

Job Profile

Key Responsibilities

• Business Development & Lead Generation
• Source merchants for POS/EDC/Bharat QR/UPI and identify opportunities for CMS across assigned markets and segments.
• Work with mapped branches/RM teams to drive leads, campaigns, and product penetration and ensure smooth handover for implementation.
• Generate independent leads via references, market mapping, and networking; target priority industries/sectors with tailored propositions. - Collections: Physical & Electronic Collections, Smart Collect/Virtual Accounts, Payment Gateway, e-NACH, BBPS, Cash, UPI.
• Payments: Physical & Electronic Payments, Dividend mandates, vendor/salary payouts, UPI payouts, Corporate Remittance
• Merchant Acquiring: POS/EDC/Bharat QR with appropriate MDR/subvention constructs.
• Onboarding, Activation & Portfolio Management
• Coordinate with operations/implementation for seamless go-live; ensure activation and throughput (TPV/collections).
• Build deep client relationships to retain and grow wallets, cross-sell/up-sell adjacent products, and proactively resolve service issues.
• Enablement, Training & Marketing Support
• Train and enable Branch Banking/Relationship teams to sell CMS and Acquiring products effectively.
• Conduct system demos for Potential & Existing clients; run visibility campaigns and provide marketing collaterals to drive penetration.
• Risk, Compliance & Governance
• Ensure KYC/AML and documentation standards are met; maintain AOF accuracy and policy adherence.
• Explain chargebacks/fraud risks for all product offering and follow audit/compliance
• requirements throughout deal lifecycle.
• Key Performance Indicators (KPIs)
  
  

New acquisitions: POS/QR terminals, CMS mandates

• Activation & throughput: TPV, fee realization.
• Penetration: Product adoption across mapped branches/segments.
• Portfolio health: Retention, cross-sell/up-sell, NPS/CSAT.
• Risk & compliance: Zero critical audit findings; KYC accuracy.
  
  

Qualifications & Experience

• Minimum 1 year experience in sales of POS/Merchant Acquiring with a reputed bank or acquirer
• Exposure to Cash Management/GTS/CMS solutions (collections, payments, escrow, integrations) preferred.
• Graduate (BBA, BMS, BAF, BCA, B Tech, B.Sc. IT) required; MBA preferred (Engineering + MBA is an advantage)
• Proficient in MS Office (Word, Excel, PowerPoint).
• Strong written and verbal communication in English and local language of the market.
  
  

Skills & Competencies

• Strong sales orientation; self-starter with high energy and proactive approach.
• Market savvy with solid networking; analytical and practical with troubleshooting aptitude.
• Excellent interpersonal, negotiation, presentation, and planning skills.
• Detail-oriented, tenacious yet diplomatic; comfortable working under pressure and meeting tight deadlines.
• Team player with entrepreneurial/builder mindset; presentable and dynamic.
• Sound analytical and logical reasoning capabilities.