Assistant Marketing Manager

Job Description Assistant Manager Marketing (Real Estate)

Position: Assistant Manager Marketing Department: Marketing Industry: Real Estate / Construction Experience: 4+Years Location: Pune Employment Type: Full-Time

Job Summary

We are looking for a creative, proactive, and result-oriented Assistant Manager Marketing to manage and execute marketing activities for our real estate projects. The candidate will be responsible for planning marketing campaigns, managing digital and offline promotions, coordinating with agencies and vendors, strengthening brand visibility, and generating quality leads to support the sales team.

Key Responsibilities

• Plan and execute marketing strategies for residential real estate projects.
• Manage digital marketing campaigns across social media, Google Ads, and other relevant platforms.
• Coordinate with the Sales and Pre-Sales teams to understand lead-generation requirements and campaign objectives.
• Plan and execute marketing activities for project launches, property exhibitions, events, and promotional campaigns.
• Coordinate with creative agencies, digital marketing agencies, media partners, printers, and other vendors.
• Oversee the development of marketing collaterals, including brochures, flyers, project presentations, hoardings, banners, and advertisements.
• Manage the company's social media presence and ensure regular posting of relevant content.
• Monitor campaign performance, lead quality, cost per lead, and marketing ROI.
• Conduct market research and competitor analysis to identify opportunities and improve marketing strategies.
• Assist in planning and monitoring marketing budgets and ensure cost-effective utilization.
• Coordinate with the CRM and Sales teams to track lead conversion and campaign effectiveness.
• Maintain marketing reports, campaign trackers, lead-generation data, and performance MIS.
• Ensure consistent brand communication across all marketing platforms and materials.
• Support the planning and execution of corporate events, festive campaigns, and customer engagement activities.
• Monitor agency deliverables and ensure timely completion of marketing activities.
• Provide regular updates on campaign performance, budgets, and marketing initiatives to senior management.

Required Qualifications and Skills

• Bachelor's degree in Marketing, Business Administration, or a related field. An MBA in Marketing will be an added advantage.
• 4+ years of relevant experience in marketing, preferably in the real estate industry.
• Good understanding of real estate marketing, project promotions, and lead-generation strategies.
• Experience in managing digital marketing campaigns and social media platforms.
• Knowledge of Google Ads, Meta Ads, SEO, and digital marketing analytics.
• Strong vendor, agency, and stakeholder management skills.
• Excellent communication, coordination, and presentation skills.
• Proficiency in MS Excel, PowerPoint, and marketing reporting tools.
• Creative thinking, analytical ability, and attention to detail.
• Ability to manage multiple projects and meet deadlines.

Key Performance Indicators (KPIs)

• Quality and volume of leads generated.
• Cost per lead and marketing campaign ROI.
• Marketing budget adherence.
• Campaign execution within planned timelines.
• Brand visibility and social media engagement.
• Contribution of marketing campaigns to site visits and bookings.
• Vendor and agency performance.
• Timely submission of marketing reports and MIS.

Preferred Candidate Profile

• Experience in residential real estate project marketing.
• Understanding of the Pune real estate market.
• Experience coordinating project launches and property marketing campaigns.
• Ability to work closely with Sales, Pre-Sales, CRM, and senior management.
• A balance of creative thinking, execution skills, and data-driven decision-making.