Assistant Marketing Manager

1. Business Development

• Identify and develop new business opportunities in assigned markets.
• Generate leads through market research, customer references, networking, exhibitions, and other channels.
• Develop new customers and expand business with existing customers.
• Prepare and implement business development plans to achieve assigned targets.
• Follow up with prospective customers and convert leads into business opportunities.

2. Customer Management

• Maintain strong relationships with existing and prospective customers.
• Understand customer requirements and coordinate with internal departments for suitable solutions.
• Handle customer inquiries, quotations, negotiations, and commercial discussions.
• Conduct regular customer visits and meetings.
• Address customer concerns and coordinate internally for timely resolution.

3. Market Research

• Study market trends, customer requirements, competitors, and potential business segments.
• Identify new applications and industries for company products.
• Collect market intelligence and provide regular updates to management.
• Identify opportunities for expansion into new territories and customer segments.

4. Sales & Marketing Coordination

• Coordinate with Production, Quality, Purchase, Design, PPC, and other departments for customer requirements.
• Follow up on quotations, samples, trials, development projects, and orders.
• Monitor sales enquiries and maintain proper records of leads and opportunities.
• Support preparation of sales forecasts, MIS reports, and management reports.

5. Marketing Activities

• Participate in exhibitions, trade fairs, customer meets, and industry events.
• Support preparation of marketing presentations, product profiles, brochures, and promotional material.
• Explore digital and other appropriate channels for generating industrial/B2B leads.
• Promote company products and capabilities to prospective customers.

6. Sales Target & Reporting

• Achieve assigned sales and business development targets.
• Prepare weekly/monthly sales and marketing reports.
• Maintain customer database and sales pipeline.
• Track pending enquiries, quotations, orders, and follow-ups.
• Provide regular updates to management regarding business development activities.

Candidate Profile

• Bachelor's degree in Mechanical Engineering, Production Engineering, Marketing, Business Administration, or a related field.
• MBA/PGDM in Marketing will be an added advantage.
• 58 years of experience in Sales & Marketing / Business Development, preferably in an engineering or manufacturing company.
• Experience in B2B/industrial sales and marketing will be preferred.

Required Skills

• Strong business development and lead-generation skills.
• Strong customer relationship management and negotiation skills.
• Excellent communication, presentation, and interpersonal skills.
• Ability to understand technical products and customer requirements.
• Good knowledge of MS Office, Excel, PowerPoint, and email communication.
• Ability to prepare MIS and sales reports.
• Strong follow-up and coordination skills.
• Willingness to travel for customer visits and business development activities.