Assistant Marketing Manager

Role & responsibilities

• Plan and execute local and regional marketing campaigns aligned with business and sales objectives.
• Develop marketing plans to drive brand visibility, customer footfalls, store visits, leads, and sales.
• Manage ATL, BTL and Digital Marketing initiatives across relevant media channels.
• Coordinate campaigns across Print, Radio, OOH, Digital, Social Media, Influencer Marketing, SMS/WhatsApp and other customer communication channels.
• Plan and execute store launches, promotional events, product launches, festive campaigns and consumer activation programs.
• Work closely with the Sales and Retail Operations teams to understand market requirements and develop relevant marketing interventions.
• Coordinate with creative, media, digital, event and activation agencies for timely execution of campaigns.
• Manage development and deployment of POSM, in-store branding, outdoor creatives and other marketing collaterals.
• Identify suitable local media opportunities and partnerships to strengthen brand presence in Kolkata and surrounding markets.
• Coordinate with brands and business partners for joint marketing and co-funded promotional activities.
• Track campaign performance including reach, engagement, leads, store visits, footfalls, conversions and ROI, wherever applicable.
• Monitor competitor activities, pricing communication, promotional campaigns and emerging market trends.
• Manage allocated marketing budgets and ensure effective utilisation of spends.
• Prepare periodic campaign reports, marketing MIS and performance presentations for management.
• Ensure consistency of brand communication and adherence to brand guidelines across all customer touchpoints.

Preferred candidate profile

• Strong understanding of retail and consumer marketing.
• Good knowledge of the Kolkata / West Bengal market and local media landscape will be preferred.
• Experience in ATL, BTL, Digital and Local Store Marketing.
• Strong campaign planning and execution capabilities.
• Understanding of Google Ads, Meta platforms, social media and digital campaign metrics.
• Experience working with advertising, media, digital and activation agencies.
• Good analytical skills with an ability to evaluate campaign effectiveness and ROI.
• Strong communication, presentation and negotiation skills.
• Ability to manage multiple campaigns and deadlines simultaneously.
• Proficiency in MS Excel and PowerPoint.
• Willingness to travel locally for store visits, events and campaign execution.

Preferred Candidate Profile

Candidates with 57 years of marketing experience, preferably from Consumer Electronics, Retail, FMCG, Telecom, E-commerce, Consumer Durables or other consumer-facing businesses, would be preferred.

The candidate should combine strategic thinking with strong on-ground execution capabilities and have a clear understanding of how marketing activities can contribute to store footfalls, customer acquisition and sales.