Assistant Marketing Manager

We are looking for an Assistant Manager – Marketing with a strong understanding of digital ecosystem, social media content, alliances, and partnership. The role will be responsible for driving digital growth across paid media, website performance, online partnerships, and revenue-led digital initiatives while supporting broader marketing objectives.

The ideal candidate should combine strategic thinking with execution capabilities across digital campaigns, analytics, and website management.

Key Responsibilities

• Plan and optimize digital campaigns across on website, aggregators, and other platforms to drive family footfall
• Drive customer acquisition, retargeting, and conversion-focused campaigns to improve digital revenue performance.
• Coordinate with internal teams and external agencies for timely execution of digital campaigns and brand initiatives.
• Support website management activities to improve traffic, user experience, and conversion rates.
• Track website analytics and recommend enhancements for landing pages, customer journeys, and funnel optimization to increase ticket sales
• Plan and execute partnerships and co-branded campaigns to drive incremental revenue and engagement.
• Support e-gift card sales initiatives through owned and third-party platforms, including seasonal campaigns and bundling opportunities.
• Maintain weekly and monthly digital performance dashboards, tracking metrics such as ROI, ROAS, CAC, conversions, and campaign effectiveness

Qualification & Experience

• Bachelor's degree in Marketing, Business, Communications, or a related field.
• Minimum 3 years of experience in digital marketing, social media management,
• Working knowledge of Meta Ads Manager, Google Ads, Google Analytics, and basic CMS/website management.
• Understanding of paid media optimization, audience targeting, retargeting, and campaign reporting.

Desired Skills & Competencies

• Strong analytical and problem-solving skills with a data-driven mindset.
• Hands-on approach with strong attention to execution and detail.
• Creative thinker with the ability to conceptualize and execute innovative marketing campaigns.
• Good communication and stakeholder management skills.
• Ability to work in a fast-paced, performance-driven environment.
• Entrepreneurial zeal with a proactive, growth-oriented mindset and ability to take ownership of initiatives independently.

Location: R City Mall, Ghatkopar West

CTC Range: ₹8–10 LPA, based on experience and fit.