Assistant Marketing Manager

We are looking for an Assistant Marketing Manager who can build and execute DigiSMEs India go-to-market strategy across B2B SaaS sales, demand generation, product marketing, partnerships, and commercial team leadership.

This is a hands-on, revenue-focused role. The ideal candidate should be able to convert marketing initiatives into qualified leads, sales pipeline, recurring revenue, and customer growth.

Role & responsibilities:

• Develop and execute India-focused B2B SaaS marketing and go-to-market strategies.

• Identify and target high-potential SME/SMB segments, industries, and regional markets.

• Drive demand generation through digital campaigns, SEO/SEM, social media, email, WhatsApp, webinars, events, referrals, and partnerships.

• Develop strong product positioning, value propositions, content, landing pages, and sales enablement materials.
• Work closely with sales to improve lead quality, conversion, pipeline, and revenue contribution.

• Build and manage partnerships with SME associations, consultants, payroll/accounting firms, and technology partners.

• Track marketing performance through qualified pipeline, CAC, conversions, revenue contribution, and channel performance.
• Lead, coach, and develop sales and marketing teams, including KPIs and performance management.

• Work closely with the Manager and Singapore Group teams on market strategy, product feedback, and growth initiatives.

Preferred candidate profile:

• 8-12 years of experience in B2B go-to-market, SaaS, technology, fintech, or business services.

• Strong experience in B2B SaaS / subscription-based business models, preferably targeting Indian SME/SMB customers.

• Proven experience in marketing strategy, demand generation, performance marketing, product marketing, or marketing-sourced pipeline.

• At least 4-5 years of experience leading commercial, sales, marketing, growth, or demand-generation teams.

• Demonstrated ability to own revenue/pipeline targets and commercial outcomes.

• Strong understanding of Indian SME markets and regional expansion.

• Excellent communication, leadership, negotiation, and stakeholder-management skills.