Assistant Marketing Manager

Key Responsibilities:

1. Social Media & Digital Marketing

• Manage daily posting, content calendar, and engagement across social media platforms (Instagram, Facebook, LinkedIn, YouTube).
• Support in planning and optimising paid digital campaigns (Meta / Google) whenever required.

2. Trade Marketing & BTL Activations (Mandatory)

• Plan and execute BTL promotions, cinema tie-ups, and experiential activations.
• Develop and manage trade marketing collaterals, POSM, and partner branding.
• Coordinate permissions, logistics, and vendor execution.
• Track ROI and post-campaign evaluation reports.
• Identify collaboration and barter opportunities with brands, media, and institutions.

3. Design & Communication Development

• Ensure brand consistency across all communication touchpoints.
• Support in copywriting, tagline ideation, and campaign messaging.

5. Vendor & Agency Management

• Identify, onboard, and manage creative, event, and print vendors.
• Negotiate rates, track deliverables, and ensure timely execution.
• Reporting & co-ordination.

Desired Skills & Competencies

• Experience in movie marketing, trade marketing, or media activation preferred.
• Strong understanding of social media and digital marketing tools (Meta Business Suite, Google Ads, Canva, etc.).
• Good creative eye for design, content, and copy.
• Strong communication, coordination, and multitasking abilities.
• Proficient in MS PowerPoint, Excel, and reporting.

Education

• Bachelor’s degree in Marketing, Mass Communication, or Business.
• MBA / PG in Marketing preferred (not mandatory).