Assistant Marketing Manager

Key Responsibilities:

• Social Media Activations:
• Develop and implement comprehensive social media strategies to increase brand awareness, engagement, and customer acquisition.
• Manage and optimize social media campaigns across platforms (youtube, FB,Twitter, Instagram, LinkedIn, etc.) to achieve marketing objectives.
• Collaborate with the creative team to produce engaging content (posts, videos, stories) that aligns with our brand voice and messaging.
• Monitor social media analytics to evaluate campaign performance and adjust strategies accordingly.
• Public Relations (PR):
• Develop and maintain strong relationships with media contacts, influencers, and industry partners to secure media coverage and brand mentions.
• Craft and distribute press releases to announce company news, achievements, and initiatives.
• Manage crisis communications by developing and implementing crisis management plans to protect the company's reputation.
• Coordinate media events, interviews, and press conferences to promote our brand story.
• Corporate Communications:
• Oversee the development of internal communications to ensure alignment with company goals and values.
• Create and disseminate corporate announcements, newsletters, and other internal communications materials.
• Manage the company's intranet and ensure it remains updated with relevant information.
• Develop and implement employee engagement strategies through internal communications.
• Corporate Marketing:
• Collaborate with the marketing team to develop and execute corporate marketing strategies that align with business objectives.
• Assist in creating marketing materials such as brochures, presentations, and corporate videos.
• Manage corporate branding across all touchpoints to ensure consistency and adherence to brand guidelines.
• Develop and maintain partnerships with external vendors and agencies to support corporate marketing initiatives.
• Content Strategy:
• Develop a content strategy that aligns with our brand messaging and resonates with our target audience.
• Oversee the creation of high-quality content across all marketing channels, including social media, press releases, and corporate communications.
• Ensure content is optimized for SEO to improve visibility and reach.
• Budget Management:
• Manage the social media and corporate communications budget effectively, ensuring optimal resource allocation across initiatives.
• Track expenditures and provide regular budget status updates to senior management.

Requirements:

• Education: Bachelors or Master’s degree in Marketing, Communications, or a related field.
• Experience: Minimum 4-8 years of experience in marketing with a focus on social media and corporate communications.