Assistant Marketing Manager

JOB DESCRIPTION

Assistant Manager Brand

Role Objective: Build Sunpure Homes into a highly visible, differentiated and aspirational real estate brand by delivering consistent, creative and impactful brand experiences across every consumer touchpoint.

Role Overview

A dynamic and highly creative Assistant Manager Brand to drive the planning and execution of the brand's communication and consumer engagement initiatives across online, offline and on-ground platforms.

The primary responsibility of this role is to translate the approved brand and creative strategy into high-impact 360 campaigns that build brand salience, generate consumer interest and support business objectives across projects and markets.

The candidate will be responsible for bringing campaigns to life across creative communication, social media, events, OOH, on-site branding, digital platforms, PR, activations and other consumer touchpoints, while ensuring consistency in the Sunpure Homes brand identity.

This is an execution-heavy role requiring a combination of creative thinking, project management, agency management, media understanding and strong attention to detail.

The ideal candidate should be able to take a campaign from brief concept creative development media/on-ground execution monitoring post-campaign evaluation.

Key Responsibilities

1. 360 Brand Campaign Management

Own the end-to-end execution of integrated 360 brand and project campaigns based on the signed-off creative and communication strategy.

Convert campaign strategy into detailed campaign calendars, communication plans, execution timelines and channel-wise deliverables.

Coordinate the development and rollout of campaign assets across digital, social, OOH, print, radio, events, activations, site branding and other relevant channels.

Ensure that every campaign has a consistent brand proposition, visual identity, messaging and tone of voice across all consumer touchpoints.

Work closely with internal stakeholders, creative agencies, media agencies and production partners to ensure timely and quality execution.

Track campaign progress and proactively resolve execution gaps, delays and quality issues.

2. Creative & Content Management

Develop clear and effective creative briefs based on approved brand strategy and business objectives.

Work with creative agencies, designers, copywriters, photographers and video production teams to develop campaign assets.

Review creative concepts and ensure that outputs are aligned with the approved strategy, brand guidelines and target audience.

Coordinate production of campaign films, social content, brochures, presentations, digital creatives, outdoor creatives, videos, reels and other marketing collateral.

Ensure timely adaptation and localization of campaigns for different markets, projects and consumer segments.

Maintain consistency in Sunpure Homes' visual and verbal brand identity.

3. Social Media & Digital Brand Presence

Own the day-to-day brand communication and content calendar across social media platforms.

Plan and coordinate content across Instagram, Facebook, YouTube, LinkedIn and other relevant platforms.

Work with creative and digital agencies to develop reels, videos, stories, posts, campaigns and engagement-led content.

Monitor social media performance, engagement, reach, audience growth and content effectiveness.

Identify relevant trends, cultural moments, local opportunities and content formats that can strengthen brand visibility.

Manage online brand reputation and coordinate responses to relevant consumer conversations.

4. Events, Activations & Experiential Marketing

Plan, coordinate and execute brand events, project launches, customer events, exhibitions, dealer/partner meets, community initiatives and consumer activations.

Develop event concepts, briefs, budgets, timelines and execution plans.

Coordinate with event agencies, production vendors, artists, influencers, media partners and internal teams.

Ensure that every event delivers a strong and consistent Sunpure Homes brand experience.

Measure event effectiveness through attendance, engagement, leads, reach, media coverage and other relevant KPIs.

5. OOH & Media Planning

Develop and execute OOH strategy for projects and brand campaigns in consultation with the marketing/creative strategy.

Plan outdoor visibility across billboards, hoardings, transit media, kiosks, street furniture and other relevant formats.

Evaluate locations, visibility, audience profile, frequency and media effectiveness.

Coordinate artwork adaptation, production, installation and maintenance of OOH assets.

Support planning and execution across print, radio/FM, digital video, streaming, cinema and other offline/electronic media where relevant.

Ensure effective integration of offline media with digital and on-ground campaigns.

6. On-Site Branding & Project Communication

Own the branding experience across project sites, sales offices, experience centres and customer touchpoints.

Plan and execute signage, hoardings, directional branding, entrance branding, wayfinding, hoardings, project information displays and customer communication material.

Ensure that the physical brand experience reflects the positioning and premium image of Sunpure Homes.

Coordinate with sales, projects, engineering and external vendors for timely implementation.

Conduct regular site audits to ensure brand standards are maintained.

7. PR, Influencer & Reputation Management

Coordinate with PR agencies to develop and execute brand and project PR initiatives.

Identify opportunities for media coverage, interviews, thought leadership, project stories and relevant brand narratives.

Support press releases, media events, launches and journalist/influencer engagement.

Identify relevant local influencers, creators and opinion leaders and coordinate collaborations.

Track PR coverage, brand mentions and overall visibility.

8. Digital Marketing & SEO Advantage

Work closely with the performance marketing/digital team to ensure brand campaigns are effectively integrated with paid digital campaigns.

Have a working understanding of Google Ads, Meta Ads, Google Analytics, SEO, SEM, landing pages and digital performance metrics.

Coordinate with digital agencies to ensure campaigns drive both brand visibility and measurable business outcomes.

Support SEO initiatives including content planning, keyword strategy, website content and local search visibility.

Understand digital campaign metrics such as reach, impressions, CTR, engagement, CPL, conversion and ROAS.

Use digital insights to improve future creative and communication campaigns.

9. Agency & Vendor Management

Manage day-to-day relationships with creative, digital, media, PR, event, production, OOH and other marketing agencies/vendors.

Prepare comprehensive briefs and ensure agencies understand the business objective, target audience and campaign proposition.

Manage campaign timelines, deliverables, budgets and approvals.

Evaluate agency output and ensure high standards of creativity, quality and execution.

Coordinate multiple agencies simultaneously while maintaining accountability for deadlines and deliverables.

Negotiate with vendors and ensure cost-effective execution without compromising brand quality.

10. Campaign Measurement & Insights

Establish campaign-wise KPIs and monitor execution and performance.

Analyse campaign performance across reach, engagement, traffic, leads, brand visibility, media performance, event participation and other relevant metrics.

Prepare post-campaign reports highlighting outcomes, learnings and recommendations.

Conduct competitor monitoring and identify emerging trends in real estate, lifestyle and consumer marketing.

Use market and consumer insights to improve future campaigns and communication.

11. Cross-Functional Collaboration

Work closely with Sales, CRM, Projects, Customer Experience, Finance and Management to ensure marketing initiatives support business objectives.

Understand project positioning, target segments, inventory priorities and market dynamics before developing campaign executions.

Ensure that brand communication is aligned with sales requirements without compromising long-term brand equity.

Support project launches, inventory movement campaigns and key business initiatives through appropriate brand communication.

Candidate Profile

Experience

58 years of relevant experience in brand marketing, integrated marketing, advertising, communications, lifestyle, real estate, hospitality, retail or other consumer-facing industries.

Prior experience in brand/campaign management and agency coordination is strongly preferred.

Real estate, premium residential, hospitality, luxury, retail or lifestyle brand experience will be an advantage.

Core Competencies

The candidate should demonstrate strong capability in:

360 campaign planning and execution

Brand management and marketing communications

Creative briefing and creative evaluation

Social media and content management

Events and experiential marketing

OOH and on-ground branding

PR and influencer coordination

Agency and vendor management

Digital marketing

SEO/SEM – an advantage

Campaign analytics and reporting

Project management and execution

Personal Attributes

Highly creative with strong execution discipline

Excellent project management and coordination skills

Strong attention to detail

Ability to manage multiple campaigns simultaneously

Strong communication and presentation skills

Commercially aware and outcome-oriented

Ability to work under tight timelines and changing priorities

Strong understanding of consumer behaviour and local markets

Proactive, energetic and comfortable working in a fast-paced environment

Ability to balance creative thinking with business objectives

Language

Excellent communication skills in English, Kannada,( Hindi - Preferred)

Ability to understand and localize communication for Mysore, Karnataka and Tier-2/Tier-3 consumer audiences will be an advantage.

Key Success Measures / KPIs

The performance of the Assistant Manager – Brand will be measured through:

Timely execution of 360 campaigns

Quality and consistency of brand communication

Social media reach, engagement and content performance

Effectiveness of OOH and on-site branding

Event and activation effectiveness

PR visibility and brand mentions

Agency and vendor delivery performance

Campaign execution within approved budgets

Digital campaign integration and performance

Website/SEO visibility improvement

Campaign learnings and continuous improvement

Contribution of brand campaigns to project visibility, enquiries and business objectives