Assistant Marketing Manager (Safety Paint)

Two posts. Aurangabad and Chennai location.

Reporting to Senior General Manager.

Science graduate\Diploma in Electrical\ Electronics with 10 years experience in industrial\Institutional marketing.

Responsible for :

Marketing of passive fire protection system including Safety paint, barriers, Fire barriers, doors etc. through presentations to consultants\ utilities, EPC contractors, Infra projects.

• Develop and execute annual and quarterly marketing strategies for passive fire protection products.
• Identify market opportunities, emerging trends, customer needs, and competitive threats.
• Develop go-to-market strategies for new products, systems, and applications.
• Support business growth through market segmentation and targeted marketing campaigns.
• Analytical ability with good oral and written communication skills essential. Permanent vacancy with expected association of five years. Must be willing to travel minimum 15 days in a month. Age 30 years.

Role & responsibilities :

• Create product brochures, technical literature, presentations, application guides, case studies, and sales-support materials.
• Communicate product benefits, technical advantages, certifications, and compliance requirements effectively.
• Work closely with technical/R&D teams for new product development and product improvement.
• Develop B2B lead-generation programs targeting architects, consultants, EPC companies, developers, contractors, MEP consultants, and industrial customers.
• Plan and execute digital and offline campaigns to generate qualified leads.
• Develop strategies for distributor/dealer and channel partner engagement.
• Identify new geographic and application markets for passive fire protection solutions.
• Support the sales team in converting marketing-generated leads into business opportunities.
• Build strong relationships with architects, fire consultants, structural consultants, MEP consultants, testing agencies, and industry associations.
• Organize technical seminars, webinars, product demonstrations, and specification meetings.
• Track relevant fire safety standards, codes, approvals, and certification requirements.
• Prepare regular competitor and market intelligence reports.

Preferred candidate profile :

• Bachelor's degree in Marketing, Business Administration, Engineering, or a related discipline.
• 10 years of relevant B2B marketing experience, preferably in passive fire protection, fire safety, construction materials, specialty chemicals.
• Experience working with architects, consultants, contractors, developers, or industrial customers is preferred.