Assistant Manager

Responsibilities:

• Support Marketing with all back-end work in facilitating front-end sales like dispatch of collaterals, documentation, and internal approvals.
• Maintain MIS for the marketing department to understand contribution from segments on an ongoing basis through a daily tracking mechanism. We also need to get to measuring productivity of our resources, which can be done through periodic sales reports.
• Daily collation of OP and IP feedback, sharing in evening meetings, and follow-up with patients on negative feedback.
• Continuously connect with referring physicians by emailing/couriering letters of appreciation for referring along with discharge summary.
• Keep a complete database of top 100 referring physicians, their DOB, etc., and connect with them through direct mailers.
• Monitor referrals by A, B, C class of referring physicians, corporate, and support in analysis of marketing and sales effectiveness.
• Provide in-house follow-up/support of corporate/TPA/VIP patients to ensure they have no inconvenience and escalate issues for immediate executive response.
• Support leadership in preparing weekly and monthly reports and presentations.
• Formulate and propose various Referral & Neighborhood Marketing strategies in accordance with corporate policy to the Marketing Head to achieve revenue budget.
• Ensure timely distribution of information booklets, leaflets, handbills, brochures, and other related materials through referral and community connect.
• Be responsible for developing and executing marketing plans for hospitals.
• Plan and implement CMEs, screening camps, neighborhood activities, apartment activities, public camps, and marketing campaigns; build relationships with healthcare professionals and KOLs in communities.
• Be responsible for the OPD & IP footfall through marketing activities and referral marketing.
• Be responsible for specialty-wise revenue achievement through marketing budgeting and target setting.
• Carry out research activity related to the marketing plan evolved.
• Explore newer geographical areas and new markets for customer targeting for the hospital.
• Do regular fieldwork to understand and develop a sound marketing plan.
• Submit a monthly detailed report of the activity to the Management.
• Submit a weekly progress report in brief to management about the activities assigned.
• Conduct one-to-one doctor visits, outreach OPD clinics, and OPD camps.
• Monitor competitors in the market and provide information about overall market condition to the line management.
• Ensure meeting expected customer coverage and daily call average along with planned marketing activities.