Assistant Manager

Job Purpose

To employ a high quality Digital Marketing Manager with social media management and performance

marketing experience to strategically position the organization in the market, enhance brand visibility, drive

customer acquisition, and leverage data-driven approaches for sustained success in the competitive B2B

logistics sector.

• Brand Visibility and Engagement: Drive the organization's brand visibility across digital channels,

enhancing engagement with the target audience through strategic social media management.

• Customer Acquisition and Lead Generation: Execute digital marketing campaigns to efficiently

acquire customers and generate leads, leveraging performance marketing expertise to optimize ROI

and conversion rates.

• Competitive Edge: Gain a competitive edge in the B2B logistics industry by employing a Digital

Marketing Manager with a focus on performance marketing, ensuring a data-driven approach to

outperform competitors.

• Content Excellence: Elevate content creation standards to communicate the organization value

proposition effectively, utilizing both social media and performance marketing channels for optimal

reach and impact.

• Analytics-Driven Decision Making: Utilize analytics and performance metrics to make informed

decisions, implementing course corrections to enhance marketing strategies and overall brand

performance.

• Integrated Marketing Approach: Foster an integrated marketing approach by combining social

media management and performance marketing, ensuring alignment with organizational goals and

a cohesive brand presence.

• Adaptation to Industry Trends: Stay ahead in the dynamic landscape of B2B logistics by employing

a Digital Marketing Manager who not only understands social media trends but also adapts

performance marketing strategies to evolving industry dynamics.

• Efficient Resource Utilization: Optimize marketing resources by having a specialist who can manage

both organic and paid aspects of digital marketing, ensuring cost-effectiveness and maximizing the

impact of marketing budgets.

• AI Integration: Leverage the knowledge of AI tools to enhance marketing efficiency, automate

processes, and implement cutting-edge technologies for personalized and data-driven marketing

strategies.

Key Responsibilities & Deliverables/outcomes

Social Media

Management • Develop and implement a comprehensive social media strategy to enhance brand visibility and engagement. • Create and curate engaging content for various social media platforms. • Monitor social media trends, track competitors, and adapt strategies accordingly. • Manage social media accounts, including scheduling posts and responding to comments/messages.

Digital

Marketing

Manager • Plan and execute digital marketing campaigns to drive traffic, leads, and customer acquisition. • Utilize SEO strategies to optimize online content and improve search engine rankings. • Collaborate with cross-functional teams to ensure consistency in brand messaging across digital channels. • Analyze key performance indicators (KPIs) to assess campaign success and make data-driven adjustments.

Performance

Marketing • Develop and execute performance marketing strategies to drive efficient customer acquisition. • Manage paid advertising campaigns across various channels, optimizing for ROI. • Implement A/B testing and analyze performance metrics to refine marketing approaches.

Content

Creation • Develop compelling and relevant content for blogs, newsletters, and other digital platforms. • Work closely with design teams to create visually appealing graphics and multimedia content.

Community

Engagement • Foster relationships with industry influencers, partners, and customers to amplify brand reach. • Actively participate in relevant online communities and forums to build a positive brand presence.

Analytics,

Course

Correction, &

Brand Score

Improvement • Monitor and analyze social media, performance of digital marketing efforts on daily basis. • Provide regular reports with insights and recommendations for optimization. • Implement course correction strategies based on data insights to improve brand performance. • Continuously assess and enhance brand scores through targeted marketing initiatives.

• Measurable Impact: Enable the organization to measure the impact of its digital marketing efforts through quantifiable metrics, ensuring a clear understanding of the return on investment and continuous improvement. • Insourcing to Reduce Cost: multiple odd-jobs currently being outsourced to Agencies at a higher cost. • Lead Management: Improving the quality of Digital Leads and contribution to the business with improved RoAS.

Key Responsibilities Deliverables/outcomes

Agency

Management • Collaborate with external agencies for advertising, content creation, and other marketing initiatives. • Ensure agencies adhere to timelines, budgets, and deliver high-quality work.

Essential Skills required in Candidate (Functional)

• Bachelor's degree in Marketing, Communication, or a related field.
• Proven 5 to 7 Year experience in Content Creation, Design, Digital Marketing, Social Media

Management & Performance Marketing preferably in B2B Marketing.

• Social Media Management: In-depth knowledge of major social media platforms (e.g., LinkedIn,

Twitter, Facebook) with the ability to develop and execute effective strategies for brand presence,

engagement, Social Listening and lead generation.

• Performance Marketing: Expertise in performance marketing channels, including paid advertising

(Google Ads, LinkedIn Ads, etc.), with a focus on optimizing ROI, conversion rates, and cost-

effectiveness.

• SEO and SEM: Proficient understanding of Search Engine Optimization (SEO) and Search Engine

Marketing (SEM) strategies to improve online visibility, drive organic traffic, and enhance search

engine rankings.

• Content Marketing: Strong understanding of content marketing principles, including content

creation, distribution, and promotion to build brand authority and engage the target audience.

• Data Analytics: Proficiency in utilizing analytics tools (e.g., Google Analytics) to measure and

analyze the performance of digital marketing campaigns, extracting actionable insights for

continuous improvement.

• AI Tools Integration: Familiarity with AI tools and their integration into digital marketing strategies

for personalization, automation, and enhanced decision-making.

• Email Marketing: Expertise in email marketing, including segmentation, A/B testing, and campaign

optimization to drive engagement and nurture leads.

• Community Engagement: Experience in building and nurturing online communities, forums, and

relationships with influencers to expand brand reach and foster a positive brand image.

• Agency Collaboration: Ability to effectively collaborate with external agencies for advertising,

content creation, and other marketing initiatives, ensuring alignment with organizational goals.

• Integrated Marketing: Understanding of integrated marketing approaches, ensuring a cohesive

brand presence across various channels and alignment with overall marketing and business

objectives.

• Brand Management: Expertise in maintaining brand consistency and reputation, understanding the

nuances of brand management within the context of the logistics and B2B sectors.

• Mobile Marketing: Awareness of mobile marketing strategies, considering the increasing

prevalence of mobile devices in accessing digital content.

• Multimedia Content Creation: Capability to oversee the creation of multimedia content, including

graphics, videos, and other visual elements, to enhance the overall impact of digital marketing

campaigns.

• Legal and Ethical Compliance: Knowledge of legal and ethical considerations in digital marketing

practices, ensuring compliance with regulations and maintaining ethical standards.

• Continuous Learning: Commitment to continuous learning and staying updated on emerging

trends, technologies, and best practices in the field of digital marketing.

Essential Skills required in Candidate (Behavioural Skills)

• Strategic Thinker: Ability to think strategically and align digital marketing efforts with overall

business goals, demonstrating a clear understanding of the organization's vision and mission.

• Analytical Mindset: Strong analytical skills to interpret data, analyze performance metrics, and

make data-driven decisions for optimizing digital marketing strategies.

Reporting Relationship

GM Brand & Comm

Other Peers

This Role

Agency 1

Agency 2

Essential Skills required in Candidate (Functional)

• Adaptability: Flexibility to adapt to evolving industry trends, technological advancements, and

changes in the digital marketing landscape.

• Creativity: Creative thinking to develop engaging content and innovative marketing campaigns

that stand out in a competitive market.

• Collaborative Approach: Collaborative mindset with the ability to work effectively across teams,

fostering cooperation between marketing, design, and other relevant departments.

• Effective Communication: Excellent written and verbal communication skills to convey ideas

clearly, engage the audience, and maintain consistent messaging across various channels.

• Problem-Solving Skills: Strong problem-solving abilities to address challenges and proactively

implement solutions, ensuring the smooth execution of digital marketing initiatives.

• Results-Driven: Results-oriented mindset with a focus on achieving key performance indicators

and delivering measurable impact through digital marketing efforts.

• Leadership Qualities: Leadership qualities to guide and inspire a team, driving motivation and

collaboration toward common marketing objectives.

• Attention to Detail: Detail-oriented approach to ensure accuracy in content creation, campaign

execution, and performance analysis.

• Customer-Centric Focus: Customer-centric mindset, understanding the target audience and

tailoring digital marketing strategies to meet customer needs and expectations.

• Time Management: Efficient time management skills to handle multiple tasks, meet deadlines,

and ensure the timely execution of marketing campaigns.

please fill the Doc link

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