Assistant Manager

Role Overview:
The candidate should be a hands-on digital marketing professional capable of independently managing social media platforms, creating and publishing content, executing digital campaigns and managing day-to-day digital marketing requirements.Key Responsibilities & Requirements:

• Manage and grow social media pages across relevant platforms.
• Develop and execute monthly social media and content calendars.
• Independently conceptualise and create static creatives, reels, short-form videos and other digital content.
• Should be hands-on in creating, adapting and publishing creatives/content on social media platforms, rather than only coordinating with designers or agencies.
• Coordinate with designers, video editors, agencies and internal teams wherever required for content production.
• Understand and manage the broader digital marketing ecosystem, including social media, performance marketing, SEO, website, content and online reputation.
• Plan and execute digital campaigns with a focus on reach, engagement, leads and conversions.
• Monitor campaign performance and provide insights through regular digital MIS and analytics reports.
• Understand key digital metrics such as reach, engagement, CTR, CPC, CPL, conversions and ROAS.
• Stay updated with social media trends, platform updates, content formats and digital best practices.
• Identify opportunities to improve digital performance through testing, optimisation and experimentation.
• Explore and implement AI tools for content creation, ideation, creative development, copywriting, video/image generation, analytics and productivity.
• Identify and implement opportunities for marketing automation to improve efficiency, reporting, lead management, customer communication and repetitive workflows.
• Should be comfortable experimenting with emerging AI and automation tools and applying them practically to marketing workflows.
• Creative, proactive, curious and highly execution-oriented.
• Strong understanding of digital trends, content formats and audience behaviour.
• Ability to work independently while coordinating effectively with multiple stakeholders.
• Strong attention to detail and ability to deliver content within tight timelines.
• Automotive, luxury, premium or agency experience will be an added advantage.