Assistant Manager

Key Responsibilities / Deliverables
Sales Execution & Business Development

• Drive institutional/project sales in assigned territory.
• Identify opportunities in infrastructure projects, government tenders, and institutional buyers.
• Ensure achievement of monthly and quarterly sales targets.

Institutional Business Development

• Develop relationships with contractors, builders, and project stakeholders.
• Increase penetration in segments like PWD, CPWD, Railways, and private infrastructure projects.

Key Account Management

• Manage and grow relationships with key institutional clients.
• Ensure repeat business and long-term engagement.

Project Tracking & Market Intelligence

• Track ongoing and upcoming projects in the region.
• Monitor competitor activities, pricing trends, and demand patterns.

MIS & Data Analysis

• Prepare and maintain MIS reports on sales performance, project pipeline, and customer engagement.
• Analyze sales data to identify trends, gaps, and growth opportunities.
• Support management with dashboards, reports, and actionable insights.
• Ensure accuracy and timeliness of reporting.

Revenue & Collection Management

• Achieve sales volume and revenue targets.
• Monitor receivables and ensure timely collections as per company policy.

Cross Functional Coordination

• Coordinate with logistics, finance, and technical teams for smooth execution of orders.

Key Result Areas (KRA)

• Sales Target Achievement Volume and revenue delivery
• Institutional Business Growth Expansion in project and non-trade segment
• Project Conversion Ratio Success in converting leads into business
• MIS & Reporting Accuracy Timely and insightful reporting
• Collection Efficiency Adherence to credit norms and reduction in outstanding
• Market Coverage Increased presence in institutional segment

Competency Framework
Must-Have Competencies

• Institutional / Project Sales Knowledge
• Relationship Management Skills
• Basic Financial & Commercial Understanding
• Data Analysis & MIS Reporting
• Communication & Negotiation Skills

Desired Competencies

• Understanding of government tender processes
• Analytical thinking and problem-solving
• Market intelligence and competitive awareness
• Cross-functional coordination

Critical Personality Attributes

• Result-oriented and proactive
• Strong ownership and accountability
• Analytical mindset
• Relationship-driven
• Ability to work under pressure in competitive markets