Assistant Manager - Trade Marketing | Guwahati

Looking for a dynamic and result-oriented person to join our team and drive brand visibility, trade promotions, and retail excellence across the region.

Job Responsibilities:

• Plan & Execute channel marketing programs for sales growth and revenue enhancement.
• Planning and execution of various brand campaigns in close coordination with PAN India marketing team, regional sales team for planning promotional activities like Events and Exhibitions.
• Responsible for product launch events, dealer meets, trade promotion plans, including planning, budgeting, guest list management, venue finalization, within timelines.
• Conceptualizing and conducting brand building activities for preferred brand store and retail visibility.
• Procurement & development of marketing collaterals eg: Banners, Danglers, Leaflets, other marketing merchandizing and other for specific zone, preparing allotment chart and ensuring timely dispatch of the same.
• Managing stores branding eg: Shutter painting, Sample display, etc.
• Ensure that customers are up to date with new products and enhancements.
• Address marketing related issues and conflicts in timely manner.
• Track industry trends and competitor activities.
• Work with Sales team in executing marketing plan to support product positioning and branding initiatives.
• Inform management on potential competitive threats and propose corrective actions.
• Monitor and manage expenses within allotted marketing budget.