Assistant Manager - Thematic Insights

Roles and Responsibilities :

• Develop and execute market research strategies to identify trends, opportunities, and challenges in the FMCG industry.
• Analyze data from various sources (primary & secondary) to generate insights on consumer behavior, preferences, and pain points.
• Collaborate with cross-functional teams to develop marketing campaigns that drive business growth through effective communication of insights.
• Stay up-to-date with industry trends and competitor activity to inform strategic decision-making.

Job Requirements :

• 6-10 years of experience in market research or a related field within the FMCG industry.
• Strong understanding of qualitative & quantitative research methods for insight generation.
• Ability to analyze complex data sets using statistical tools such as regression analysis or clustering algorithms.