Assistant Manager-Strategy & Innovation

Haier, is a leading home appliances brand in the country. The company initiated its commercial operations in India in January 2004 and has successfully completed two decades in the country. Haier has been ranked as the No. 1 Global Major Appliances Brand for 16 Consecutive Years by Euromonitor International.Haier India initiated the manufacturing of refrigerators in India in 2007 at its factory in Ranjangaon, Pune, which was further expanded into the company’s first industrial park in India. Inaugurated in November 2017, the industrial park has an annual production capacity of 1.8 million units of refrigerators and .5 million units each of other categories such as Washing Machines, Air Conditioners, LED TVs, and Water Heaters.In 2015, Haier Bottom Mounted Refrigerator won the ‘Product of the Year’ award in the refrigerator category resulting from a multi-step process which initiated with a judging panel conducting extensive review tests of the product, which was followed by door-to-door research facilitated by Nielsen, the world’s largest research company, with 18,000 consumers in over 24 markets in India. Haier has also been felicitated with ‘The Most Energy Efficient Appliance’ award by the Bureau of Energy Efficiency (BEE) – Ministry of Power, Government of India at National Energy Conservation Awards (NECA) in 2022 & 2024 for adopting sustainable and environment-friendly ways of manufacturing and delivering to ensure minimal impact on our surroundings and planet.