Assistant Manager/Sr. Executive Product Marketing For Pharma Co. Pune

Job Description

Roles & Responsibilities:

1.Product & Brand Marketing:

• Ensure strong brand and product understanding across all VSOs and TMs through structured communication and continuous engagement.
• l Observe, evaluate, and improve brand communication in the field to ensure consistency and impact.
• Follow up on brand-wise business performance, ensuring HQ-wise execution through:Scorecards, PRX tracking and POB status monitoring
• Assist in product-wise strategy execution as per marketing plans.

2.Sales & Marketing Coordination

• Maintain Sales vs Marketing expenditure records and review them on a day-to-day basis to ensure budget adherence.
• Act as a coordination link between Product Marketing, Sales, Accounts, Training, and Design teams.

3. Field Work & Market Intelligence

• Conduct field work to Track competitor activities Understand customer needs and prescribing behaviour Capture field feedback for brand improvement Share actionable market insights with marketing and sales leadership.

4.Training & Capability Building

• Design product training modules aligned with brand objectives.
• Prepare and manage online and offline training calendars.
• Ensure dispatch of PMT and training kits to new joiners in coordination with HR and logistics teams.
• Assist in ongoing training communication and follow-ups.

5.Medico Marketing & Promotional Support

• Handle brand medico-marketing activities,including:Collection and compilation of scientific data
• Reference sourcing for visual aids, LBLs, and promotional content Coordinate with designers for Visual aid development and LBL preparation
• Ensuring accuracy, compliance, and brand alignmentAssist in follow-up with creative agencies and internal stakeholders for timely delivery.

Skills & Competencies Required:

• Excellent communication skills (verbal and written).
• Strong English proficiency speaking and writing (Mandatory).
• Honest, hardworking, and highly accountable.
• Growth mindset with ambition and a positive attitude.
• Strong coordination, analytical, and follow-up skills.
• Ability to work independently and handle multiple brands/projects.

Technical Skills:

• Proficient in MS Office (Excel, Word, PowerPoint).
• Strong command over Excel-based reports and data analysis.
• Working knowledge of CRM systems, email, and internet tools.Preferred Candidate Profile:
• 8-10 years of experience in Pharmaceutical Product Marketing.Hands-on exposure to Brand support CRM management Training coordinationMedico-marketing activities
• Experience working closely with sales teams and senior management