Assistant Manager - Special Accounts

ABD Maestro Private Limited is shaping the future of luxury & super-premium spirits in India and we're looking for people who can turn great brands into unforgettable experiences.

Backed by Allied Blenders and Distillers Ltd. and co-created with Ranveer Singh, our portfolio is bold, premium, and built for today's India.

Purpose of the role:

The Assistant Manager Special Accounts will be responsible for driving sales and brand presence in high end bars, restaurants, starred hotels, and other high-profile on-premise venues. This role involves developing and executing sales strategies, building strong relationships with key stakeholders, and ensuring that the brand is well-represented in all identified on-premises locations. The ideal candidate should have a deep understanding of the alcobev industry, excellent

negotiation skills and have a passion for creating memorable experiences for consumers.

Key Responsibilities:

1. Account Management:

• Build and maintain strong relationships with key on-premise accounts, including high end bars, restaurants, hotels, Starred Properties and other high-profile clubs & event venues.
• Regularly visit on-premise accounts to ensure brand visibility, product availability, and compliance with promotional standards.
• Focus on the width of distribution and expand the presence of the brand in the on-premise channel.

1. Sales Strategy & Execution:

• In consultation with Head – On Premise, develop and execute sales strategies tailored to the on-premise channel, with a focus on driving volume and market share.
• Collaborate with the sales and marketing teams to create and implement promotional programs that enhance brand awareness and drive sales.
• Monitor sales performance against targets and in consultation with the Head – On Premise adjust strategies as needed to achieve objectives.

1. Brand Activation:

• Plan and execute brand activation events and promotions at identified on-premise locations to engage consumers and drive trial and conversion.
• Ensure that all on-premise activations are aligned with the brand's identity and marketing objectives.
• Work with the marketing team to develop point-of-sale materials, menus, and other collateral to support brand presence.

1. Training & Education:

• Train and educate on-premise staff (e.g., bartenders, servers, managers) on the brand's products, key selling points, and proper serving techniques.
• Provide ongoing support and training to ensure that staff can effectively promote the brand to consumers.

1. Market Intelligence:

• Stay informed about industry trends, competitor activities, and changes in consumer preferences within the on-premise channel.
• Provide regular feedback and insights to the sales and marketing teams to inform future strategies and initiatives.

1. Reporting & Analysis:

• Prepare and submit monthly reports on sales performance, market conditions, and account activities.
• Analyse sales data to identify trends, opportunities, and areas for improvement.

1. Others:

• Willingness to travel frequently to visit accounts, attend events which would also include working late evenings.
• Passion for the alcohol beverage industry and a strong understanding of brand marketing.

Experience:

• 3-6 years of experience.
• Experience in Key Accounts/ Institutionalized Sales in alcohol beverage industry will be preferred.
• Experience in F&B, hospitality, especially in bartending, event management preferred.

Education:

• Bachelor's degree in business, Marketing, Hospitality, or a related field.
• Proven track record of meeting or exceeding sales targets.
• MBA preferred.