Assistant Manager - Social Media & Brand

Key Skills & Experience:

• 6-8 years of experience in Social Media, Digital Marketing, Brand, or Content Marketing.
• Strong YouTube expertise, including strategy, content growth, and analytics.
• Consumer brand experience with strong knowledge of Instagram, social trends, content strategy, and storytelling.
• Data-driven content approach with the ability to analyze performance and convert insights into action.
• Strong stakeholder management with experience handling agencies, cross-functional teams, communication, and projects.

Role & Responsibilities:

1. YouTube Strategy & Growth

• Own and drive the YouTube strategy and growth roadmap.
• Develop and optimise Long-form, Shorts, educational, brand, and topical content.
• Drive content discoverability through SEO, titles, thumbnails, and effective content packaging.
• Analyse performance metrics and identify opportunities for growth and engagement.

2. Social Media & Content Strategy

• Lead social media strategy across Instagram, Facebook, YouTube, and other relevant platforms.
• Develop content calendars aligned with brand and business objectives.
• Create platform-specific content strategies and leverage relevant trends and cultural moments.
• Ensure a balanced mix of brand, educational, engagement, topical, and product-led content.

3. Brand Building

• Ensure consistent brand messaging, tonality, and visual identity across social platforms.
• Develop social-first brand campaigns and digital initiatives.
• Identify opportunities for creator/influencer collaborations and strategic partnerships.

4. Analytics & Performance

• Track and analyse key social media and YouTube KPIs, including views, engagement, watch time, retention, and subscriber growth.
• Translate data insights into actionable content and growth strategies.
• Prepare performance reports and recommendations for leadership.

5. Agency & Stakeholder Management

• Manage social media, creative, production, and influencer agencies.
• Collaborate with Brand, Content, Performance Marketing, PR, Product, and Business teams.
• Ensure timely execution, quality control, and alignment with campaign objectives.