Assistant Manager - Sales

Job Summary

Job Title: Assistant Manager - Sales

Responsibilities

• Volume achievement: Responsible for the brand wise / segment wise sales volume achievement in the territory by developing and monitoring individual sales objectives on monthly / quarterly and annual basis.
• Volume achievement: Communicate approved monthly scheme to on-trade and generate sale volume by effective & prudent scheme utilization.
• GSV / NSR: Ensure the NSR/ GSV achievement in the territory is as per budget by selling profitable brands and maintaining the right brand mix.
• WOD: Maintain the overall distribution of the brands by ensuring the availability of relevant SKUs and variants of the respective brands in the territory.
• WOD: Manage the new product launches in the region.
• Activation: Execute merchandising and promotional programs as per national and regional marketing strategies.
• Activation: Responsible for timely communication of the promotional scheme to the on-trade and ensuring timely claim settlement of the schemes.
• Activation: Responsible for ensuring quality activation, right from planning, execution, measuring, settlement of all planned marketing activities necessary for brand building.
• Activation: Ensuring proper usage of brand and promotional elements.
• Activation: Responsible for training, deployment and evaluation of the third party employees.
• Reports: Ensuring the visit frequency and coverage of the outlets in the territory as per the daily journey plan.
• Reports: Ensuring Activation & promotion reports are submitted during and post promotion to evaluate promotion effectiveness.
• Reports: Responsible for the correct and timely submission of the claims and daily sales report and relevant reports.
• Reports: Keep a track on the competitors activity and report the same to the reporting manager.
• RTC - QDVP - Execution: Ensure the RTC implementation at the retail outlet level. Maintaining the organization standard wrt.
• RTC - QDVP - Execution: Quality, distribution, visibility, promotion, price and persuasion at the outlet.
• RTC - QDVP - Execution: Execute of the marketing plans in the territory as per the guidelines of the from state / regional marketing team while working within company policies, resources and budgets.
• Scheme Settlement: Ensure outlet-level planning at start of every month, and thereby planning estimated spends in the territory.
• Scheme Settlement: Planning final sale and scheme in SPPR2 at end of every month, and thereby ensuring all commitments in the market are accounted for, and ensuring timely settlement.

Qualifications

• MBA in Sales & Marketing
• 3 years experience in Alco - Bev sales or > 5 years experience in consumer sales (FMCG or Telecom)

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