Assistant Manager - Sales & Marketing (CGHS/ECHS)

Aarvy Healthcare is looking for an experienced and result-oriented professional for Assistant Manager Sales & Marketing (CGHS/ECHS). The candidate will be responsible for developing institutional relationships, generating patient referrals, driving revenue through government healthcare panels, and coordinating with hospital departments for smooth patient admissions and billing processes.

Key Responsibilities

• Develop and maintain relationships with CGHS Wellness Centres, ECHS Polyclinics, government offices, defence establishments and ex-servicemen associations.
• Generate patient referrals, admissions and revenue through CGHS, ECHS and other government healthcare panels.
• Conduct regular field visits across Gurugram and Delhi/NCR for institutional networking and business development.
• Promote hospital specialties, diagnostic services, surgical facilities and other healthcare services to relevant institutions and eligible beneficiaries.
• Coordinate with patient relations, admission, billing and medical teams for patient admissions, treatment approvals and documentation.
• Support hospital empanelment, renewals, documentation and compliance requirements for CGHS/ECHS and other government panels.
• Coordinate with billing and finance teams regarding government package rates, credit billing, claim documentation, pending queries and payment follow-ups.
• Track institutional visits, patient referrals, admission conversions, panel-wise revenue and business development activities.
• Prepare daily, weekly and monthly MIS reports and provide regular updates to the reporting manager.
• Monitor changes in CGHS/ECHS guidelines, package rates, billing procedures and documentation requirements.
• Identify new business opportunities and implement strategies to achieve assigned sales and revenue targets.

Required Skills

• CGHS and ECHS business development
• Hospital Sales & Marketing
• Government Institutional Sales
• Healthcare Business Development
• Hospital Empanelment
• Patient Referral Management
• Government Billing and Claims Coordination
• TPA and Credit Billing Procedures
• Institutional Relationship Management
• Field Sales and Networking
• Revenue Generation and Target Achievement
• MIS Reporting and MS Excel

Candidate Requirements

• Graduate in any discipline; MBA/PGDM in Marketing, Hospital Administration or Healthcare Management preferred.
• 5-7 years of relevant experience in hospital sales, institutional sales or healthcare business development.
• Hands-on knowledge of CGHS/ECHS procedures and government healthcare panels preferred.
• Experience in hospital empanelment, patient referrals, government billing and claims coordination will be an advantage.
• Strong communication, negotiation, networking and relationship-management skills.
• Willingness to travel for regular field visits across Gurugram and Delhi/NCR.