Assistant Manager - Retail Sales (Western UP)

Job Title & ID: Assistant Sales Manager

Qualification: Graduate/Postgraduate in Business Administration/ Commerce

Required Experience: 7-10 years

Department: Retail Sales

Sales Territory: Agra, Ghaziabad, Noida, Meerut

Job Purpose: The Area Sales Manager is responsible for driving sales, expanding distribution, managing Sales Executive and ensuring revenue growth within the assigned region /Multiple State. The role involves strategic planning, distributor and dealer management, sales forecasting, maintaining gross margin as per company standard, team supervision, and ensuring brand visibility in the aftermarket segment & focusing on development of weak markets.


E) Key Accountabilities:
Sales Strategy & Target Achievement:

• Develop and implement a sales strategy to achieve revenue and market share targets in the region.
• Set and monitor monthly, quarterly, and annual sales targets for Sale Executive etc.)
• Ensuring the correct product mix sales for maintaining the margins
• Ensure Manpower cost Optimization
• Ensure execution of business development plans to increase secondary market penetration.
• Track sales performance vs. targets and take corrective actions to drive growth.
• Accurate sales forecasting for focus products
• Finalize sales plan for new products launched.
• Need to ensure monthly visits to AIDs (Architect, Interior Designer, Developers).
• Ensure each sale executive will visit per month as per plan.
• Finalize sales plan for existing product categories & new products launched
• Maintain Dealer database with complete dealer information & product category preference.

Distributor & Dealer Network Expansion & Management:

• Visit and manage dealers and distributors to resolve concerns, complaints if any. Maintain ACTIVE Dealer nos.
• Focus on active dealers sales achievement.
• Monitor collections, ensuring timely payments as per company credit policy
• Appoint new distributors & dealers where necessary; support or replace underperforming ones.
• Manage pending order issues by investigating history coordinating with customer connect department.
• Strengthen relationships with key distributors and retailers to ensure proper stock availability and sales growth.

Sales Team Leadership & Performance Management:

• Supervise, guide, and motivate ASM and Sales Executives to improve performance.
• Conduct weekly and monthly sales reviews with Sales Executive to track achievements regarding Sales & collections against target and execution plans.
• Monitor the daily visit plans, secondary market coverage, and sales conversions of the sales team.
• Organize training sessions for the sales team, distributors, and retailers to improve product knowledge and sales effectiveness.
• Ensure sales team is working as per sales SOP.
• Finalize sales plan for liquidating dead stock.

Secondary Market Development & Branding:

• Oversee and ensure regular field visits by State Heads, ASMs and Sales Executives to retail shop. (Beat plan adherence)
• Develop and execute branding and marketing campaigns, including carpenter Meetings product demos, and promotional activities.
• Ensure carpenter engagement under the Safalta Program.
• Ensure brand visibility through shop branding, POS materials, and localized marketing initiatives.
• Provide accurate product, pricing, and promotional information to customers and stakeholders

Budget Management

• Conduct Branding & Marketing Activities within budget finalised.
• Maintain & enhancing regional gross profitability by minimizing expenses and maximizing product sales."

Market Intelligence Analysis & Business Development:

• Conduct market research to identify new business opportunities and customer needs.
• Analyse competitor pricing, product positioning, and promotional strategies.
• Provide feedback to the product development and marketing teams for improving product offerings.

Sales Operations & Market Coverage

• Monitor both primary and secondary sales using sales Tools (DMS,SFA)
• Approve and track visit plans of field teams and conduct joint visits with ASMs
• Monitor performance at key outlets and projects across the region
• Ensure orders are taken for QUBA products and follow up on timely fulfillment.
• Ensure successful new product launches and strategic product placement at the dealer/distributor level.

Order Processing, Payment Collection & Inventory Management

• Ensure MSL is maintained at distributor end & maintain ordering cycle of one order per week .
• Ensure timely payment collection from distributors and adherence to credit policies.

Reporting & Coordination with Management

• Prepare and submit weekly, monthly, and quarterly reports on sales performance, competitor activities, and market trends. Reports on market penetration (display), service cost
• Provide insights on market demand, distributor performance, and operational challenges.

Category wise focus on sales

• Ensure sale of brand wise/Category wise focus & successful Product launching.

Functional Competencies

• Expertise in sales revenue & market expansion.
• Strong ability to manage distributors, dealers, and key accounts.
• Cost Management & Understanding of Sales Margins
• Leadership & Team Management
• Analytical & Strategic Thinking:
• Proficiency in MS Office, CRM tools.
• Business Acumen

Behavioral Competencies :

• Excellent Communication & Presentation Skills
• Problem-Solving & Decision-Making
• Strong leadership skills.