Assistant Manager - Public Relations & Corporate Communications

Assistant Manager - Public Relations & Corporate Communication

Canon India Private Limited is looking for an Assistant Manager - Public Relations & Corporate Communication to drive the company's PR and corporate communication initiatives. The role focuses on managing PR agency deliverables, coordinating with internal stakeholders, strengthening media relationships, and ensuring consistent brand messaging across all communication channels. The incumbent will play a key role in enhancing Canon India's corporate reputation through strategic communication, impactful content development, and effective media engagement.

The ideal candidate will have 5-7 years of experience in Public Relations or Corporate Communications, preferably with experience working in or managing PR agencies. Exposure to B2B, B2C, and technology sectors is preferred. The role requires strong communication skills, stakeholder management capabilities, and the ability to manage multiple projects in a fast-paced environment.

Key Responsibilities
1. Agency Management & Execution

• Act as the primary point of contact for the PR agency.
• Develop communication briefs, key messaging, and campaign directions.
• Ensure timely delivery of PR activities through regular follow-ups.
• Review and improve agency deliverables, including:
  • Press releases
  • Media pitches
  • Communication materials
• Drive execution excellence and ensure campaign timelines are met.

2. Internal Stakeholder Coordination

• Collaborate with cross-functional teams to gather business updates and inputs.
• Ensure alignment of communication messaging across departments.
• Manage approvals and coordinate announcements and campaigns.
• Build strong relationships with internal stakeholders to ensure smooth execution.

3. Media Outreach & Relationship Management

• Support the PR agency in media outreach initiatives.
• Help build and maintain relationships with journalists and media houses.
• Coordinate responses to media opportunities and queries.
• Contribute to increasing positive brand visibility and coverage.

4. Content Development

• Draft and refine:
  • Press releases
  • Media notes
  • Leadership communication content
  • Thought leadership articles
• Ensure all content is aligned with Canon's brand positioning and communication strategy.
• Maintain consistency, accuracy, and quality in all communications.

5. Monitoring & Reporting

• Track media coverage and PR performance.
• Maintain regular reporting dashboards and communication metrics.
• Analyze campaign effectiveness and provide actionable insights.
• Monitor industry trends, competitor activities, and media developments.

Preferred Candidate Profile:
Experience

• 5-7 years of experience in Public Relations, Corporate Communications, or Media Relations.
• Experience working with PR agencies either in-house or agency-side.
• Exposure to technology, B2B, and B2C communication environments.

Skills

• Excellent written and verbal communication skills.
• Strong stakeholder management and influencing abilities.
• Experience in media relations and PR campaign execution.
• Ability to work under tight deadlines and manage multiple priorities.
• Strong attention to detail and execution discipline.
• Understanding of traditional and digital media landscapes.
• Proficiency in content creation and media communication.

Desired Competencies:
Innovation & Creativity

• Generates innovative communication ideas and approaches.
• Evaluates solutions based on impact, feasibility, and business value.
• Adapts proven practices to new situations.

Team Dynamics

• Understands organizational and stakeholder dynamics.
• Converts management direction into actionable communication plans.
• Improves processes and drives operational efficiency.

Communication & Influence

• Confident communicator who can effectively engage senior stakeholders.
• Strong presentation and influencing skills.
• Able to convey complex messages in a clear, concise manner.
• Balances assertiveness with collaboration.

Result Orientation

• Demonstrates ownership and accountability.
• Works with urgency to deliver outcomes.
• Identifies alternatives and solutions to overcome challenges.
• Focuses on measurable results and continuous improvement.

Customer Focus

• Builds positive relationships with internal and external stakeholders.
• Understands stakeholder needs and provides proactive support.
• Seeks feedback and uses insights to improve communication effectiveness.
• Maintains a service-oriented and collaborative approach.

Location: Gurgaon
Function: Corporate Communications (CC & CXM)
Reporting To: Public Relations & Digital Manager
Role Type: Individual Contributor