Assistant Manager-Platform Marketing ( E Commerce & Quick Commerce)

Role & responsibilities

We are looking for a dynamic, data-driven and execution-oriented marketing professional to drive business growth across E-commerce and Quick Commerce platforms.

The role will be responsible for end-to-end planning, execution and optimization of platform marketing initiatives across leading E-commerce and Quick Commerce channels, with the objective of improving visibility, traffic, conversion, customer acquisition and sales.

The role will work closely with Sales, Category, Brand, Finance, Supply Chain and platform partners to develop effective marketing plans, optimize platform investments and deliver business objectives.

Key Responsibilities

1. Platform Marketing & Campaign Management

• Plan, execute and optimize marketing campaigns across E-commerce and Quick Commerce platforms.
• Manage platform advertising formats including AMS, PLA/PCA, sponsored ads, banner ads, search advertising, homepage placements, app merchandising and category activations.
• Develop and manage monthly platform marketing calendars aligned with business objectives, promotional events and new product launches.
• Own campaigns end-to-end, including targeting, segmentation, keyword selection, creative requirements, execution, optimization and performance reporting.
• Coordinate with platform category/media managers to secure high-impact placements and visibility during key events, sale periods and thematic campaigns.
• Ensure effective implementation of all relevant advertising and merchandising formats across platforms.

2. Performance Marketing & Optimization

• Drive platform traffic and sales while maximizing ROI/ROAS and campaign efficiency.
• Conduct keyword research and implement relevant keywords across campaigns to improve discoverability and conversion.
• Monitor and optimize campaigns based on ROAS, ROI, ACOS, TACOS, CTR, CPC, conversion and sales performance.
• Identify keywords, products and campaigns with low/no revenue and take corrective actions.
• Track performance at product and category level and identify opportunities for growth.
• Conduct regular campaign analysis and implement optimization strategies to improve advertising effectiveness.

3. Quick Commerce Growth

• Develop and execute marketing initiatives across leading Quick Commerce platforms such as Blinkit, Zepto, Swiggy Instamart, Flipkart Minutes, BigBasket and other emerging platforms.
• Drive platform visibility through banners, search optimization, app merchandising, thematic campaigns, homepage placements and category activations.
• Ensure adequate traffic generation and discoverability across Quick Commerce channels.
• Analyze platform data and consumer behavior to identify opportunities for improving visibility, conversion and sales.
• Plan platform activations around key consumption occasions, promotional events and business priorities.

4. E-commerce Business Growth

• Analyze monthly sales offtakes, platform performance, competitor activations and promotional offers.
• Identify opportunities to improve product visibility, traffic, conversion and sales across E-commerce platforms.
• Monitor product and category-level advertising performance and recommend corrective actions.
• Work with platform teams and internal stakeholders to maximize platform opportunities and promotional visibility.

5. Off-Platform Marketing & Traffic Generation

• Conceptualize and execute off-platform initiatives to drive awareness, traffic and sales to E-commerce and Quick Commerce channels.
• Work with Brand teams on influencer campaigns, social media collaborations, digital partnerships, sampling programs and hyperlocal activations.
• Support performance marketing initiatives including Meta CPAS and Google/YouTube Ads, where relevant.
• Track the effectiveness of off-platform campaigns and assess their impact on platform traffic and sales.

6. Data Analysis, MIS & Reporting

• Prepare regular MIS and performance reports covering platform sales, advertising spends and campaign performance.
• Monitor key metrics including:
• ROAS / ROI
• ACOS / TACOS
• Advertised Sales
• Orders
• Clicks
• CTR / CPC
• Conversion
• Campaign performance
• Product & category-level performance
• Provide actionable insights and recommendations to improve campaign efficiency and achieve business goals.
• Prepare monthly business reviews and performance presentations for leadership.

7. Cross-Functional & Stakeholder Management

• Work closely with Sales, Category, Brand, Finance, Supply Chain and Digital/E-commerce teams.
• Coordinate with E-commerce and Quick Commerce platform teams, agencies and external vendors.
• Collaborate with KAMs and platform partners for campaign planning, execution and performance improvement.
• Ensure campaigns are executed within approved budgets and timelines.
• Support negotiations and coordination with platform partners wherever required.