Assistant Manager - Performance Marketing
Meesho · Bengaluru · onsite · Posted 1d ago
Not disclosed3–5 yrsfulltimeSourced from
About a minute. You'll make an account on the way through.
About this role
What You Will Do
Seller Acquisition & Channel Ownership
Seller Acquisition & Channel Ownership
- Own and scale seller acquisition across performance marketing channels (Google, Meta, affiliates, etc.)
- Drive high-quality seller sign-ups with a focus on downstream activation and retention
- Optimize campaigns for cost-efficient acquisition (CAC) while maintaining seller quality benchmarks
- Improve seller funnel metrics such as signup → KYC completion → catalog upload → first order
- Identify and reduce drop-offs across onboarding journeys
- Work closely with product and lifecycle teams to improve conversion rates
- Run structured experiments across audiences, creatives, landing pages, and funnel interventions
- Identify new growth levers such as regional expansion, category-specific acquisition, and vernacular targeting
- Test and scale new channels, formats, and campaign strategies
- Monitor and optimize key metrics such as CAC, activation rate, payback period, LTV/CAC, CVR, CTR, CPM
- Manage budget allocation across channels to maximize incremental seller growth
- Track and mitigate issues like audience saturation, creative fatigue, and declining marginal returns
- Analyze seller cohorts by category, geography, quality, and lifecycle stage
- Derive insights on seller behavior to improve targeting and messaging
- Build frameworks for incrementality and attribution for seller acquisition
- Partner with product, analytics, design, and category teams to align growth efforts
- Influence onboarding experience, landing pages, and communication strategy based on performance insights
- 3+ years of experience in performance marketing, preferably in consumer internet, e-commerce, or app-based businesses
- Strong hands-on expertise in Meta Ads & Google Ads, along with a solid understanding of incrementality frameworks
- Strong understanding of key growth and performance metrics such as CPM, CTR, CTI, hook rate, CAC, reach, frequency, and attribution models
- Proficiency in Excel/Google Sheets; working knowledge of SQL or analytics tools is a plus
- Familiarity with seller or partner acquisition funnels is a plus
- Strong analytical thinking with a structured, problem-first approach and a bias for action
- Ability to operate with high ownership in a fast-paced environment
- A strong growth mindset with a passion for experimentation, learning, and continuous improvement
- Clear and effective communication skills, with the ability to work cross-functionally and collaboratively
Sourced from foundit
Skills
CPMCTI hook rateAnalytics toolsREACHCacCTRGoogle SheetsAttribution ModelsSQLexcelGoogle AdsFacebook Adsincrementality frameworksFrequency
About Meesho
Meesho
Internet
1.7k+
employees
2015
11 years old
Bengaluru/Bangalore, Karnataka
India
About
Online store selling lifestyle products at the lowest wholesale prices
Industries
InternetRetailFashion & Textile
Employee ratings
2,169 reviews
3.7/ 5
Culture
3.6
Career growth
3.3
Work-life
3.6
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