Assistant Manager- Performance Marketing

Job Summary

Foxtale is a fast-growing beauty and personal care brand reimagining skincare for the modern Indian consumer. We are looking for an Assistant Manager - Performance Marketing with strong analytical skills, hands-on experience in ad platforms, and a solid understanding of performance marketing metrics to drive measurable business results. The ideal candidate will be data-driven, detail-oriented, and capable of managing campaigns across leading e-commerce and quick-commerce platforms.

Key Responsibilities

• Campaign Management: Execute and optimize paid ad campaigns across marketplaces including Blinkit, Zepto, Swiggy Instamart, Amazon, Flipkart, Myntra, Purplle, and Nykaa.
• Budget Optimization: Manage campaign budgets, keyword bidding, and targeting to meet platform-specific KPIs (ROAS, CTR, CVR).
• SKU-Level Planning: Allocate SKU-level budgets to maximize sales and visibility of key products.
• Performance Tracking: Monitor daily campaign metrics - spend, impressions, clicks, conversions, and sales - to ensure optimal performance.
• Data Analysis: Analyze performance at product and keyword levels to identify trends, insights, and optimization opportunities.
• Share & Rank Monitoring: Track organic vs. paid share, ad rank, and share of voice to guide decision-making.
• Keyword Strategy: Collaborate with category and brand teams to develop branded, generic, and competitor keyword strategies and ensure strong campaign structures.
• Monthly Planning: Align monthly ad spends with promotional calendars, new launches, and peak sales periods.

Creative Coordination

Work closely with design and brand teams to ensure correct creatives and ad formats are deployed.

Experimentation

Experimentation: Test new ad formats, targeting options, and features to enhance campaign efficiency and scalability.

Reporting

Reporting: Maintain daily, weekly, and monthly reports and share actionable insights to drive continuous improvement.

Qualifications

• Bachelors degree in Marketing, Business, or a related field.
• 1-2 years of experience in performance marketing, e-commerce advertising, or marketplace marketing.
• Hands-on experience with one or more ad platforms: Blinkit Ads, Amazon Ads, Flipkart Ads, Swiggy Ads, Zepto Ads, etc.
• Proficiency in Excel/Google Sheets (pivot tables, formulas, data analysis).
• Strong understanding of key performance metrics - CTR, CVR, ROAS, TACoS.
• Analytical mindset with strong attention to detail and the ability to handle large datasets.
• Excellent communication and collaboration skills with cross-functional teams.

Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.