Assistant Manager - Performance Marketing

Assistant Manager - Performance Marketing Marketing

Lead and optimize performance marketing campaigns across paid search, social, display, and retargeting to maximize customer acquisition and ROI. Oversee website content and SEO initiatives to improve user experience and organic visibility. Develop and manage high-impact content, analyse campaign data, collaborate with agencies, and ensure brand alignment. Manage budgets effectively and continuously identify growth opportunities through data-driven optimization. Key Responsibilities:

• Lead digital demand efforts through well-executed performance marketing campaigns across paid search, social, display, and retargeting
• Own website updates and hygiene, ensuring accurate content, smooth user journeys, and continuous tracking and performance improvements.
• Drive SEO initiatives including keyword research, on-page enhancements, technical recommendations, and coordination for high-quality backlinks.
• Plan, create, and publish content such as blogs, landing pages, and campaign-led articles that support demand-generation goals and brand visibility.
• Monitor campaign performance across channels, build weekly/monthly dashboards, and identify opportunities for optimisation and better ROI.
• Collaborate closely with agencies for SEO, paid marketing, content development, and landing page improvements to ensure timely, high-quality output.
• Ensure brand consistency across all digital content, from website copy and blogs to paid creatives aligning with COWRKS tone and visual identity.
• Support budget planning and allocation for paid campaigns, ensuring spends are optimised for maximum ROI.
• Track and improve ROI across all performance channels, identifying what s working and where to reinvest.

Essential Skills:

• Strong understanding of website analytics, SEO tools, and performance dashboards.
• Ability to manage multiple stakeholders and fast-turnaround deliverables.

Key Performance Indicators:

• Deliver consistent growth in qualified leads while reducing CPL and improving ROI across all performance channels.
• Improve website performance and organic visibility through SEO enhancements, quality content, and optimised user journeys.
• Execute and optimise paid campaigns to achieve higher CTR, CVR, and overall channel efficiency with regular data-backed improvements.
• Ensure timely, high-quality output through strong cross-team and agency collaboration, maintaining brand consistency and operational efficiency.