Assistant Manager - Performance Marketing

Key accountabilities, responsibilities, and measures

• Responsible for Analysing daily marketing campaigns and reporting KPIs
• Data & insights representation to stakeholders within & outside the team
• Creating data based recommendations for campaign managers to optimize campaigns
• Critical and in-depth analysis of third party analytics and campaign management tools Google Analytics, Search Ad 360 etc to measure and analyze the campaign impact and provide actionable insights
• Responsible for executing and managing Performance Marketing with identified third parties/agencies to ensure the best ROAS and sustainable spends
• Overview of Google Search Ads, FB Ads, DV360 Ads campaigns
• Managing website SEO with Site Operations for tech implementations, Meta details, H1 tags and On-page content
• Experimentation is key at M&S and should have an eye for new things to be done across marketing platforms.
• Should have good understanding of ad copy, creative, landing pages.

Key relationships and stakeholders

• Head - E-commerce
• E-commerce Category Management, Site Operations and Product teams
• Marketing, Brand and Customer Retention teams
• Analytics, Technology and Finance teams
• Creative, media and performance marketing agencies
• Advertising platforms, affiliates and other external partners

Key skills

• Hands-on experience on Google Analytics/Adobe Analytics.
• Understanding of Amazon Ads, Google Ads, FB and/or DV360 is essential
• Strong analytical skills to interpret complex data including key performance indicators like ROAS, CTR and Conversion
• Attention to detail
• Data Driven Decision Making
• Solution Oriented
• Strong communication & follow through approach
• Strong working knowledge in Ms Excel

Qualifications and Experience

• MBA/ PGDM preferably in Marketing, Media, Digital Management.
• Minimum 03 Years of experience in Performance Marketing / Media
• Exposure to E-Commerce D2C channels
• Experience in managing 3rd party stakeholders & agencies is preferred

Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.