Assistant Manager - Performance Marketing

Job Title: Assistant Manager - Performance Marketing

Location: Gurgaon (Work from Office)

Department: Marketing & Growth

Reporting to: D2C Lead

Experience: 1.5+ years post MBA or 4+ years post BTech

Education: Tier-1 College Preferred (IIM, IIT, ISB, NIT, FMS, etc.)

Overview:

Our client, one of India's leading consumer tech brands, is seeking a dynamic Performance Marketing Manager to lead their digital customer acquisition efforts and drive D2C platform growth. The ideal candidate should bring a rare blend of analytical expertise and creative problem-solving, with hands-on experience in the D2C landscape.

Key Responsibilities:

Performance Marketing & Acquisition:

• Plan, execute, and continually optimize paid campaigns across Google Ads, Meta (Facebook/Instagram) Ads, YouTube, and Affiliate channels.
• Manage and track performance marketing budgets with a sharp focus on ROI, CAC, ROAS, LTV, and conversion funnel metrics.
• Liaise with creative and product teams to deliver impactful ad creatives and high-converting landing pages.
• Perform regular A/B testing, campaign scaling, and real-time optimization based on data insights.

D2C Growth & Ecommerce Management:

• Drive holistic growth for website and app: traffic, conversion rates, and revenue.
• Partner with design, tech, and product teams to enhance the user journey, AOV, cart-to purchase rates, and site performance.
• Own merchandising, product visibility, and on-site promotional strategy.
• Utilize CRM tools (email, SMS, push) to boost retention and repeat purchases using consumer data.

Analytics & Reporting:

• Develop and maintain marketing dashboards using tools such as Google Analytics (GA4), GTM, and -Meta Business Manager.
• Monitor and report campaign KPIs (daily, weekly, monthly) with actionable recommendations for leadership
• Extract insights from performance data to refine digital marketing and cross-functional strategies.

Team Leadership & Collaboration:

• Lead and mentor a team of performance marketers and analysts.
• Coordinate with external partners and agencies (when applicable) for campaign execution and alignment.

Who You Are:

• Flexibility to support virtual product launch events on weekends when required.
• Highly data-driven and comfortable making decisions based on analytics.
• Thrive in fast-paced, high-growth environments with a strong execution mindset.
• Adapt quickly and manage multiple priorities efficiently.
• Have an eye for detail and the ability to balance strategic and operational thinking.

Qualifications:

• Minimum 1.5 years post MBA or 4 years post BTech from a Tier-1 institute.
• Previous experience with D2C-first brands (preferably in consumer electronics, lifestyle, or e-commerce).
• Expertise in performance marketing platforms (Google Ads, Meta Ads), analytics & optimisation.
• Demonstrated ability to meet growth targets and manage significant marketing budgets.
• Prior experience in team leadership and cross-functional collaboration.