Assistant Manager - Performance Marketing
Naukri · Mumbai · onsite · Posted 37d ago
₹15.0L - ₹19.0L PA5–12 yrsfulltimeSourced from
About a minute. You'll make an account on the way through.
About this role
Key Responsibilities
1. Business & Performance Ownership
- Drive business growth and revenue targets in line with the AOP plan
- Own and manage key performance metrics including ROAS, CAC, conversions, and revenue
- Ensure consistent delivery of performance KPIs through data-driven strategies
2. Campaign Planning & Execution
- Develop monthly performance marketing plans aligned with business goals
- Oversee execution across all channels including Google Ads, Meta Ads, and Programmatic
- Ensure all campaigns and ad accounts are active, optimized, and aligned with strategy
3. Agency & Cross-functional Coordination
- Coordinate closely with external agencies and internal stakeholders (Marketing, Product, Sales)
- Ensure seamless execution of campaigns as per defined timelines and budgets
- Review and guide agencies on campaign strategies, creatives, and optimizations
4. Performance Monitoring & Reporting
- Track and analyze campaign performance on a daily, weekly, and monthly basis
- Prepare insightful reports and dashboards highlighting performance metrics and improvement areas
- Continuously optimize campaigns based on performance insights
5. Analytics & Optimization
- Leverage Google Analytics to monitor user behavior, attribution, and funnel performance
- Implement advanced tracking, tagging, and measurement frameworks
- Drive continuous optimization through A/B testing and data analysis
6. Retargeting & Funnel Management
- Build and execute strong remarketing / retargeting strategies
- Optimize user journeys and conversion funnels across platforms
Required Skills & Qualifications
- 8+ years of experience exclusively in Performance Marketing
- Minimum 6+ years of experience in owning ROAS and revenue targets
- Strong hands-on expertise in:
- Google Ads (Search, Display, YouTube)
- Meta Ads (Facebook & Instagram)
- Programmatic Advertising platforms
- Deep understanding of remarketing strategies and audience segmentation
- Minimum 3–4 years of hands-on experience with Google Analytics
- Strong analytical skills with the ability to interpret data and drive insights
- Experience managing agencies and cross-functional teams
- Proficiency in campaign tracking, attribution models, and marketing tools
Preferred Qualifications
- Experience in healthcare / diagnostics / D2C industry is a plus
- Familiarity with tools like Google Tag Manager, Data Studio / Looker, CRM tools
- Strong communication and stakeholder management skills
Key Performance Indicators (KPIs)
- Achievement of AOP-driven business targets
- ROAS and cost efficiency metrics
- Campaign performance and conversion rates
- Timely execution of monthly plans
- Quality of reporting and actionable insights
Sourced from naukri
Skills
Google Tag ManagerAnalyticsIRISData StudioPaid MarketingLookerGoogle AdsFacebook AdsPerformance MarketingPay Per Click
About Naukri
Naukri
Internet
2.7k+
employees
1996
30 years old
Noida, Uttar Pradesh
IN
₹11.4L PA avg
Avg at Naukri
₹15L – ₹19L PA
This role
About
This is the flagship brand and India's largest online job website. Its business model depends on job listings and employer branding or visibility advertisements, on the one hand, and resume database access, on the other. Additional features of the website include: job seeker services such as candidate services which are free for job seekers; value-added features such as resume writing, highlighting, etc, for job seekers; and tools to search the database of resumes and job application screening programs for employer and recruitment consultant customers. Google Ad sense and mobile revenues contribute to the revenue as well.As of March 31, 2016, naukri.com had a database of about 46 million registered job seekers and an average of about 12,000 resumes were added daily while about 195,000 resumes were modified daily during Q4 FY 2015-16 and 61,000 unique corporate customers (including hiring consultants/firms) availed of services such as database access, advertising/listing on the site, amongst others during the 2015-16. The website continued to gain market share in terms of user traffic.To retain its leadership position, the company constantly invests in product development and improved user experiences through search tools and better site response. The search mechanism has been significantly improved for job search. The online platform is supplemented by a mobile application for iOS and Android platforms. The mobile medium is continually gaining traction. The cloud SaaS-based career site manager is now being used by 1,600 clients and helps them manage process flow of applications for recruiters, and is used to launch mobile ready career sites at a fraction of cost. It includes an application tracking system. The referral hiring platform is now being used by 350 corporates.Going forward, the vision is to reposition naukri.com as a complete recruitment partner by consolidating all products into a Naukri Hiring Suite that caters to almost all the recruitment needs of customers.
Industries
Internet
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