Assistant Manager - Performance Marketing

About GoKwik

GoKwik is a growth operating system designed to power D2C and eCommerce brands—from checkout optimization and reducing return-to-origin (RTO), to payments, retention, and post-purchase engagement. Today, GoKwik enables 15,000+ merchants globally, processes $2 billion in GMV, and continues to strengthen its AI-powered infrastructure. Backed by RTP Global, Z47, Peak XV, and Think Investments—and bolstered by a $13M growth round in June 2025 (total funding: $68M)—GoKwik is scaling rapidly across India, the UK, Europe, and the US.

Why This Role Matters

Paid marketing is a key driver of pipeline and revenue for GoKwik's B2B SaaS products. This role ensures campaigns are executed efficiently, tracked accurately, and continuously optimised for performance. By delivering high-quality insights and maintaining strong campaign governance, this role directly impacts lead quality, cost efficiency, and revenue growth.

What You'll Own

Campaign Execution & Management

• Launch and manage paid campaigns across Google Ads and Meta Ads
• Ensure campaigns go live with all prerequisites in place
• Manage multiple campaigns across products and target segments
• Align campaign execution with business and growth objectives

Performance Tracking & Reporting

• Own reporting for key metrics: spend, impressions, clicks, CTR, conversions, MQLs, SQLs, CPL, conversion rates
• Build and maintain performance dashboards
• Ensure data accuracy across marketing tools and CRM systems

Data Analysis & Insights

• Analyse campaign performance and identify optimisation opportunities
• Deliver clear, data-backed insights to product and growth teams
• Identify underperforming campaigns, channels, and creatives
• Track trends impacting pipeline quality and conversion

Risk Monitoring & Escalation

• Proactively flag issues such as rising CPL, drop in conversion rates, and tracking discrepancies
• Monitor lead quality and campaign delivery performance
• Escalate critical issues to stakeholders in a timely manner

Campaign Readiness & Setup

• Ensure all pre-launch requirements are in place:
• Landing pages
• Tracking and conversion events
• CRM integrations
• Creatives and messaging
• Audience targeting
• Budget approvals

Cross-Functional Collaboration

• Work closely with demand generation, product marketing, growth, and sales operations teams
• Ensure campaign performance aligns with pipeline and revenue goals
• Contribute to campaign planning and execution strategy

Who You Are

• 4 - 7 years of experience in paid marketing or campaign operations
• Proven experience managing campaigns for B2B SaaS companies
• Hands-on expertise in Google Ads and Meta Ads
• Experience handling multi-product campaigns
• Strong understanding of marketing attribution and funnel metrics

Why GoKwik

At GoKwik, you'll work on high-impact growth problems across multiple products in a fast-scaling SaaS environment.

You'll have the opportunity to manage large-scale campaigns, influence pipeline quality, and collaborate closely with product and growth teams. This role offers strong ownership, data-driven decision-making exposure, and the ability to drive measurable business outcomes.